In Post Magazine: David Wolfe on Why Sound Design Will Separate the Bold From the Scalable in 2026
Outlook: Sound design as a creative differentiator In 2026, advertising is being shaped by a split into two camps: those chasing efficiency and scale, and those chasing creative distinction. On one side, high-volume models...
In MediaPost ~ Giant Spoon Creates Diamond ‘Cut’ For Vox Media
A Diamond Is Forever, Giant Spoon's latest media AOR partnership, teamed with Vox Media for an integrated campaign. The work highlights Shop Natural Day on Dec. 6, designed to boost sales of natural diamonds during...
Zambezi Named in LA Times ‘Top 25 Largest Advertising Agencies’ in So. California
L.A. Times presents the 25 largest advertising agencies ranked by number of Southern California employees. (jump to list) Zambezi Agency, founded in 2006 with 61 employees in Southern California, falls 13th on the LA Times...
BUTTER Music and Sound Behind Hillshire Farm’s Sonic Identity – Featured in LBB
The mnemonic was created by in-house composer Coke Youngblood. BUTTER Music and Sound are the musical masterminds behind Hillshire Farm’s newest sonic identity, as demonstrated in the latest campaign out of the brand, ‘Hillshire Farm...
Indie Pulse: The Best of Indie Agency Innovation from Giant Spoon and Zambezi in Little Black Book
The third edition of the Worldwide Partners series sings the praises of global indie agencies delivering outside-the-box creative in the final quarter of 2025 Welcome to the latest edition of Indie Pulse, an LBB series...
Giant Spoon Wins Big at Adweek: Best Retail Experiential Activation & Experiential Executive of the Year
The Shoutout Best Experiential Activation by a Retail Brand Brand: Walmart Agency: Giant Spoon Walmart amplified discovery for Black-led brands with The Shoutout, a 16-stop, multi-city experiential tour intended to broaden the appeal of these...
Editor Troy Charbonnet Joins Modern Post — Featured on Little Black Book
The award-winning editor behind Bruno Mars and Anderson .Paak’s 'Leave the Door Open' expands the studio’s roster of bold and innovative voices Creative editor and storyteller Troy Charbonnet has joined post-production studio Modern Post, bringing with...
Caviar Brings Theatrical Flair to Solitaire Clash’s Fake History Campaign — As Seen on Ad Age
Solitaire used to be as miserable as its name implies. But it’s better today, thanks to Solitaire Clash’s group play, according to eye-catching comic spots from the mobile game. Creative agency Bruiser and Caviar director...
UEG at AdWeek House: The Raceway // How CPG Brands Are Finding Speed in Sports Where Pit Stops Meet Product Drops
Motorsports may not seem like natural territory for CPG brands, but they’re gaining traction fast through creative partnerships on and off the track. Hear from United Entertainment Group (UEG) and TWG Motorsports’ Andretti Racing as...