On Ad Age: Wpromote acquires Giant Spoon—inside the strategy that inspired the deal
Performance marketing agency Wpromote has acquired Giant Spoon, forming an over 700-person shop that brings strategy, creative, tech, media and performance marketing under one roof. The combined entity will operate as Wpromote x Giant Spoon....
In Shots: BUTTER Music and Sound Welcomes David Senécal
BUTTER Music and Sound has engaged Montréal-based composer and sound designer David Senécal to expand the company's global presence to include the Canadian market. Overseen by both BUTTER Executive Producers Annick Mayer (West Coast North...
Press Kitchen Wins Small Agency New Business Team of the Year at Agency Compile New Business Awards
Press Kitchen earned Agency Compile's highest new business distinction for small agencies: the annual Small Agency New Business Team of the Year award. Comprising founder Virginia Scripps, Vice President Amanda Drum, PR Specialist Skylar...
CAVIAR and Gifted Youth’s Sergio Cilli Speculates in Hilarious “Audition AI” Series, on Ad Age
Sergio Cilli knew AI actors could be unpredictable, but he didn’t expect one to pull a gun on him. “I never thought it would start singing gibberish when I asked it to act without words,”...
BUTTER Music and Sound Wins Big at Clio Sports for Nike and Jordan Scores in LBB
BUTTER Music and Sound captures multiple Clio Sports Awards for crafting dynamic scores and original music in Nike’s ‘One Of A’Kind | A’ja Wilson’ and Jordan Brand’s ‘TOO EASY’ campaigns International music company BUTTER Music...
How Influencers Took Over Advertising—And Why Gen Z Likes It That Way
In public relations, we’re wired to craft narratives that feel honest, human, and culturally plugged-in. For years, that meant partnering with traditional advertisers and media to help brands tell their stories. Today, that power has...
Zambezi ‘Brand Performance Gap’ in Campaign Movers & Shakers
This week’s agency news, people on the move and brand buzz. by Emma ThumannIndustry NewsIntegrated and independent agency Zambezi launched an AI model, Zambezi Brand Performance Gap, which provides brand health scores (across product, business,...
“A Diamond Is Forever” AOR, Giant Spoon on MediaPost: ‘Diamond’ Campaign Engineers Sports Blitz
“A Diamond is Forever” campaign for natural diamonds took sports TV by storm. by Fern Siegel It began as a high-impact media takeover across CTV, digital, print and OOH on Sunday for NFL, NBA, NHL...
Lauren Friedman of Modern Post on Post Perspective: Editing for Artists including Sabrina Carpenter, Doja Cat and Lady Gaga and Brands Like Target, Cadillac, NFL
Behind the Title: Modern Post Editor Lauren Friedman Lauren Friedman is an editor working on film, music videos, fashion and commercials for Modern Post, a New York City-based post studio that provides editing, color and...