On SHOOT – “2026: Connect Today for a Better Tomorrow (And Beyond)” by Ross MacRae, CEO of Agency Source
By Ross MacRae – In 2026, the thing that stands out most is how fast this industry is moving, faster than at any point I’ve seen in my career. Agencies, brands, and production companies...
BUTTER Music & Sound Brings Gothic Musical Mayhem to Liquid Death x e.l.f.’s “Lip Embalm” Campaign
The anarchic water brand's collab with the cosmetics and skincare brand sees doting dad Glothar serenade his daughter on the (gruesome) risks of chapped lips. It's always a safe bet that water-canner Liquid Death's spots will lean...
Caviar’s Jordan x “Luka 5 Anthem” Campaign in AdAge 13 creative campaigns to know about today
Jordan Brand Jordan is spotlighting Los Angeles Lakers star Luka Dončić with a stripped-back, comedic spot introducing the Luka 5 sneaker. Directed by Ramy Youssef and Amir Farhang and produced by Caviar, the ad shows...
On Roastbrief: Award-Winning Brazilian Director Juliana Curi Rejoins Honor Society x MacGuffin
NEW YORK, NY, January TBA, 2025: Juliana Curi, Honor Society x MacGuffin veteran, has returned to the U.S. market with an expanded creative vision. As an award-winning director whose signature blends cinematic style with purpose–for U.S. clients like...
BUTTER Music and Sound Scores Big at Clio Music with Gold and Bronze Wins
Award-winning music and sound studio BUTTER Music and Sound is celebrating a major showing at this year’s Clio Music Awards, with two standout campaigns earning top honors for iconic global brands. BUTTER took home Gold...
BUTTER Music and Sound Helps Power Perfect Bar’s ‘Short Kings’ Musical Campaign on Campaign
Fans of Perfect Bar know to look for their protein fix in the refrigerated aisle — often on the top shelf. While that placement may be easy enough for most shoppers to navigate, actor Harvey...
Caviar and directing duo MAMA reveal what your YouTube views say about you, in YouTube’s 2025 Recap via shots
Caviar and directing duo MAMA help you find what your YouTube views say about you, in their latest work for YouTube’s 2025 Recap. Whether you’re in your Challenger era, or a bona fide serenity seeker,...
It’s Time: Top 2025 Holiday Trends
What do Mariah Carey, brownie pudding, and a mysterious holiday elf have in common? Once Mariah Carey defrosts, holiday trends both new and old abound online in the lead-up to the holiday season. Whether you...
Standing Out in a Landscape of AI Sameness by Renée Massé from BUTTER Music and Sound in Post Magazine
In response to the influx of AI tools that we saw in 2025, some of which bled into the music sphere, I think the demand for bespoke, human-crafted compositions will increase in 2026. Custom music...