Zambezi’s production division, FIN Studios worked with WNBA superstars Caitlin Clark and Kamilla Cardoso, plus UCLA champion Kiki Rice for their “Inner Baller” campaign for ESPN and State Farm’s docuseries Full Court Press, now nominated for an Emmy in the Outstanding Promotional Announcement category.
Directed by Aimee Hoffman, the emotionally resonant and empowering story profiles the rising hoop stars as they process feelings off court and find inner resources by tapping into their “Inner Ballers.” Each pro athlete taps into the young girl who fell in love with the game and is still on their mind as they powers on to greatness. The spots premiered during Full Court Press and continued to run on ESPN, ABC, the ESPN app, ESPN+, and Hulu.
The promotional series was created by ESPN CreativeWorks and Disney CreativeWorks Solutions for State Farm with production, VFX, and finishing by FIN Studios, and editorial by Betty Jo Moore & Sophie Solomon at Final Cut.
Earlier this year, “Inner Baller” was recognized with three Silver Clio Sports awards and a Gold Clio Entertainment award.
Check out the spots below:
Inner Baller :60 ft. Caitlin Clark
Inner Baller :60 ft. Kamilla Cardoso
Inner Baller :60 ft. UCLA’s Kiki Rice
Read more about the Emmy nomination on Zambezi’s blog HERE.
