Motorsports may not seem like natural territory for CPG brands, but they’re gaining traction fast through creative partnerships on and off the track. Hear from United Entertainment Group (UEG) and TWG Motorsports’ Andretti Racing as they share how they teamed up with Allegra at this year’s Indianapolis 500—turning a traditional sponsorship into a fully integrated brand experience. From the fan-favorite “Allegra Pit Shop” to storytelling that linked performance and clarity to everyday wellness, discover how CPG brands can carve out space among auto and luxury sponsors to drive cultural relevance, emotional connection, and lasting impact beyond the logo.
Check out this Adweek House ‘The Raceway’ Panel during the Racing Season from Nov. 21, 2025 featuring Jill Gregory, Chief Operating Officer, TWG Motorspots and Sam Kohnke, Senior Vice President, Creative at UEG plus Ann Wool, President, UEG.
Check out the PANEL video HERE:
https://drive.google.com/file/d/1-EV_4BxYKz_fUE4xO_gaKtLNapd9hTMO/view?usp=sharing