The Ad Council, agency Hill Holliday and animation studio LOBO have partnered with the American Lung Association to share beautifully animated hope stories to raise awareness for the importance of cancer screening–especially for people who have done ‘the hard part’ and quit smoking, or other habits that might increase the risk of lung cancer.
The PSAs were created on behalf of the ALA’s “Turquoise Week”, launched to raise awareness about lung cancer, the nation’s leading cancer killer. As a part of the important observance, the organization, together with the Ad Council and creative agency Hill Holliday, released A Hope Story, a new public service announcement campaign to raise awareness of lifesaving lung cancer screening. Created pro bono by advertising agency Hill Holliday and LOBO, this new work educates people who smoke and used to smoke about the low-dose CT scan that can detect lung cancer in the early stages, when the disease is more curable. The campaign directs viewers to SavedByTheScan.org to see if they are eligible to get screened.