With nearly 400M views to date, Gap’s “Better in Denim” dance-centric ad featuring @katseyeworld is a global sensation and highlights the beat-friendly editing skills of Modern Post’s Sofia Kerpan. With Gap’s CEO calling it a cultural takeover, audiences are pronouncing Gap the winner in the recent denim wars.
Set to attitude-heavy “Milkshake” by Kelis, the film was directed by Bethany Vargas and choreographed by Robbie Blue.
Sofia Kerpan is an editor based in LA. Born and raised in Chicago originally, she made her way to Los Angeles in 2016, rapidly building her reel as a freelance editor to create a diverse body of work before signing with Modern Post in 2023. She works across commercials, music videos, fashion, and short films with brands such as Nike, Google, Fender, and Calvin Klein and with artists such as Gunna, Megan Thee Stallion, Lil Yachty. Notably, her work on Olivia Rodrigo’s “Vampire” earned her an MTV Video Music Award for “Best Editing”.
See more of Sofia’s amazing work for artists such as Lady Gaga and Lizzo and brands such as Glossier HERE.