Here, It’s Always a “Bones Day”
Global creative studio LOBO and creative agency HUGE make food fun for dogs (and a delight for dog-loving commercial watchers) in the broadcast and digital Canidae dog food campaign “A World of Goodness for Pets and our Planet”.
Traversing a world of goodness crafted by LOBO, the feature pug delights in its personal wonderland with the revamped dog food, complete with all the larger-than-(dog)-life turf, slippers and bones it can behold. The spot follows Canidae’s core messaging initiative: the company has committed to the idea that a pet food company should deliver goodness to pets, people, and the planet.
About LOBO
We are Lobo, a creative studio dedicated to moving images. Our expertise covers a broad range of media techniques, like 2D animation, stop motion, 3D, VFX and live action. Ground in state-of-the-art facilities and an experienced team of directors, our studio is ready to turn your stories into films.
Founded in 1994 by Nando Cohen and Mateus de Paula Santos while they were still in college, Lobo immediately stood out for its bold style and innovative visual language. We soon grew into one of the major players among the top ad agencies, TV networks and film studios in Brazil. It wasn’t long before we expanded our structure all across Latin America, Europe and the USA, raking in plenty of awards along the way from institutions like D&AD, The One Show, Cannes Lions and the Art Directors Club, to name a few.
To make our North American ties even stronger, we opened a satellite office in NYC under the Creative Direction of Guilherme Marcondes, a member of the original Lobo roster who is now back into the fold after a successful solo run in the US that included work for clients such as British Gas, Google, Hyundai, Audi and Pepsi. In 2016, Lobo continued its North American growth with the addition of Luis Ribeiro as Executive Producer, bringing on board his over two decades of experience leading the bicoastal operations of some of the country’s top post production shops.
Credits:
Client: Canidae Pet Food
Agency: HUGE
Agency Producer: Arielle Solc
Agency Creative Director: Meg Douglas
Animation Company: LOBO
Director: Mateus de Paula Santos, João Tenório
Executive Producer: Luis Ribeiro
1st AD: Ryan Dearth
Director of Photography: Erin ColleI
Line Producer: Paul Amorese
Head of Production: Clara Morelli
Producer: Aron Aguiar
Post-Production Producer: Tatiana Caparelli
Editor: Kaue Kabrera, Beto Araujo
CG Supervisor: Olavo Chagas
Art Director: Renato Klieger
CG Effects: Ale Barbosa, Camilo Freitas, Sergio Filho, Olavo Chagas
Modeling: Renato Klieger, Marcel Tsuruda, Ozani Ferreira, Marcos Smirkoff, Olavo Chagas
Rigging Supervisor: Felipe Gimenes
Rigging: Flavio Castello
Animation Supervisor: Helio Tak
Animation: Raphael Silva
Texture: Ale Barbosa, Camilo Freitas, Thiago Pereto, Lucas Cavaler, Ozani Ferreira, Olavo Chagas
Lighting & Render: Thiago Pereto, Lucas Cavaler
Color Grading: Leticia Blanco
Head of Compositing: Leandro Pena
Compositing: Leo da Silva
MaIe Paint: Ricardo Riamondi, Rudi Gude
Rotoscopy: Marcello Amigão, Rodrigo Vec
Stills Composition: Julio Saez
Music: Duotone