Liquid I.V.
The electrolyte drink brand took over Times Square with an “I.V. O’CLOCK” activation, turning 4 p.m.—the infamous afternoon slump—into a hydration wake-up call. Produced by agency Zambezi, the campaign featured a full Times Square screen takeover, dramatic “error” messages and 50 delivery robots distributing Liquid I.V. samples and reusable bottles—all promoting the brand’s Hydration Multiplier as the go-to solution for faster, smarter hydration.
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