12 creative campaigns to know about today
Among today’s creative highlights, Ogilvy Canada created a sweet OOH campaign for TD Bank; a Dunkin’ spot gets caught up in the American Eagle/Sydney Sweeney hoopla; and Subway preps a “Happy Gilmore 2” pop-up in L.A.
Walmart
Walmart tapped Giant Spoon to release a fleet of five delivery trucks that will pull up at concerts, conferences and other events. The trucks will arrive with an assortment of items tailored to each event, such as keychains and stickers for K-pop fans, fitness recovery products for athletes and a video game hub for gamers. The experiential work is part of Walmart’s recently launched “Who Knew?” campaign from Publicis, which seeks to correct outdated perceptions about the retailer. The delivery truck tour, called “Walmart Delivers,” will make stops in 10 cities between July and November, including New York, Washington, D.C., Atlanta, Chicago, Dallas, Houston, LA, Philadelphia, Phoenix and Tampa.
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