Giant Spoon Is AOR For Lucid, In THR: Timothee Chalamet Goes Electric: Actor Cruises to Brand Deal for Luxury Car Company

The Oscar nominated actor has signed on for a multi-year partnership to serve as a global ambassador for Lucid, the Silicon Valley-based technology company behind a line of advanced electric vehicles. The deal is a first for Lucid, which is rolling out the campaign with the tagline “Compromise Nothing.”

It also puts Chalamet back into a Lucid after he was first spotted cruising in a Lucid Air in 2023. For this partnership, the Dune star will headline a new campaign to promote the automaker’s SUV, Lucid Gravity, as the company seeks to “broaden cultural relevance of the brand.” Though the company released a series of images today with Chalamet to tout the partnership, the full campaign is expected to launch this fall. Lucid, which launched in 2016, offers luxury EVs, and the Gravity, for instance, has a base touring model that starts at $79,900 with grand touring available to order now for $94,900.

Giant Spoon is the AOR for Lucid Motors.

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