On Ad Age, Lucid and Timothée Chalamet Partner for “Driven” out of Giant Spoon
Lucid Motors has launched a campaign that pairs Hollywood star power with cinematic flair to showcase its upcoming electric SUV, the Lucid Gravity. The project, titled “Driven,” puts Academy Award nominee Timothée Chalamet...
Departure’s Luke Lashley via Advertising Week: ‘Hey CMOs – What’s the Point of Starting an Internal Production Entity?’
By Luke Lashley, Founder, Departure If you’re a major brand or large agency considering starting an internal production offering, I see two main roads ahead of you. And the road you choose will determine whether...
Modern Post’s Sofia Kerpan Edits Viral Sensation “Better in Denim” Gap Ad Featuring @katseyeworld
With nearly 400M views to date, Gap's "Better in Denim" dance-centric ad featuring @katseyeworld is a global sensation and highlights the beat-friendly editing skills of Modern Post's Sofia Kerpan. With Gap's CEO calling it a...
Renée Massé’s Journey to Rediscovering Her Voice
The BUTTER Music and Sound executive producer on her passion for indie labels such as Dala Records, the return of comedy in advertising, and her love of vinyls and collecting, as part of LBB’s Thinking...
BUTTER Music + Sound-scored Minecraft “Ice Cube Claims Adjuster” in AdAge Creative Campaigns to Know About Today
Minecraft Ice Cube is the video game’s first-ever Insurance Claims Adjuster in a playful campaign from AKQA. In a series of six social-first films, the rapper and actor—stationed in his “Ice Cubicle”—judges players’ “Cube Claims”...
Washington Square Films’ Joshua Blum in SHOOTonline 65th Anniversary Reflections: Then, Now and Looking Ahead
Joshua Blum, President/Founder, Washington Square Films How has your business model evolved over the years? What principles and beliefs have remained constant to help shape your company/agency/organization? What dynamics have changed, causing you and your...
Alex Cohn from FIN Studios in LBB: Adland CEOs Observe Client Caution, Too Few “Modern” Indies, Industry’s “Morbid Fascination With Predicting Demise”
Top agency and production bosses from around the world, including TBWA’s Erin Riley, Dentsu’s Jessica Tamsedge, and DDB’s Priya Patel dig into the year-to-date with LBB’s Brittney Rigby. Has it unfolded as expected? What’s been...
Agency Source in LBB: Selling Stories: How Ross MacRae Turned Frustration Into a Data-Driven Revolution
Carolyn Hill, founder of Carolyn Reps and Ross MacRae, founder of Agency Source, on data collection, shifts in the advertising business and career progress After his industry start as a graphic designer art director, Ross MacRae launched...