Rattling Stick Director Vanessa Beletic On the Rise of Branded Lifestyle Content and the Desire for Authentic Advertising, via CommArts
How did you discover your interest in advertising and film? I grew up in Port-au-Prince, Haiti, with minimal access to television. From what little I watched, I felt an immediate attraction to advertising, connecting with the...
Alkemy X Director Anthony Pellino On the Importance of Respect and Ads that Inspire, via LBB Online
Anthony Pellino is a commercial director based both in New York and Los Angeles. He has helmed campaigns both domestically and internationally for brands such as Guinness, Uber, Reebok, Peloton, Michelob Ultra, and more....
CREEM’s Infamous Boy Howdy! Mascot Returns in Cartoon Fever Dream Led by Indie Shop fable.works, with Animation by LOBO
Famed music journalism institution tapped indie creative shop to lead “CREEM is Risen” brand relaunch campaign, celebrating the rebirth of a rock icon. Legendary magazine CREEM has reemerged this year as “CREEM Entertainment,” resurrecting the...
With Music by Butter Music & Sound, Director Craig Gillespie, Erich & Kallman Enter The “Situation Room” For Roomba, via SHOOT
Roomba might make cleaning under the dining table look easy, but did you know the Roomba is actually making an incredible amount of decisions as it goes about its cleaning mission? From detecting and avoiding...
Philo Taps Into TV Binging Anxiety with Comfort Creatures in Surreal Spot by Honor Society
Honor Society once again unites with AUS-based The Producers in continuation of international partnership Television company Philo recalls a time when TV watching was straightforward and stress-free with a colorful creature-filled ad out of agency...
With Production by Team Bubbly, Amazon Helps the Kardashians Keep Up With Amazon Glow System, via Adweek
A new spot for Amazon Glow features matriarch Kris Jenner and her granddaughter Dream Amazon’s 48-hour Prime Day sale runs July 12-13, and the ecommerce giant is building buzz for its Amazon Glow system, which will be...
Alkemy X Adds Emmy-Nominated Michael Porterfield As Head of 2D
As a part of its rapidly growing West Coast VFX team, Alkemy X has tapped Emmy-nominated VFX veteran Michael Porterfield as the company’s Head of 2D, based in Vancouver, British Columbia. With over 30 years...
With Music by Butter Music & Sound, Plant Milk Inspires ‘Calilujah’ Moments in Quirky Spots for Califia Farms, via LBB Online
Goodby Silverstein & Partners teams up with director Harold Einstein to shoot unsuspecting people trying Califia Farms for the first time Plant milk was once the butt of jokes. Relegated to the crunchy, granola part...
Butter Music and Sound Announces Official Custom Sound Partnership with TikTok
International music studio BUTTER Music and Sound has joined the TikTok Marketing Partner Program as an official TikTok Custom Sound Partner, joining TikTok’s dedicated list of brand advertising partners as experts in helping marketers build...