Agency Saylor Brings the BFF in Digital Campaign for Bumble’s New Standalone App, on Mashable
Courtesy: Bumble Following news last month that Bumble was testing a standalone app for Bumble BFF, the company announces today that Bumble for Friends will be its own friend-finding app. Since 2016, Bumble has...
AI Influence On The Future Of PR, Marketing, and Advertising
Cash Macanaya/Unsplash By: Anna Parish The rise of artificial intelligence (AI) has sparked heavy discussions around the world, creating feelings of anxiety and excitement regarding the possible implications. Some fear AI's ability to generate fast...
With Music by Butter Music & Sound, Ryan Reynolds Revives ALF for His Maximum Effort Channel via The Hollywood Reporter
Maximum Effort will debut new branded segments featuring the alien puppet as it acquires old episodes of the classic 1980s sitcom. https://www.youtube.com/watch?v=yqjUxGb3DkQ ALF is back. And he’s shilling for video doorbells. The alien puppet (ALF...
With Music by Squeak E. Clean Studios, McCain Launches Latest Iteration of Its “Nothing Special” Platform via Campaign Brief
cummins&partners has launched a new Masterbrand campaign for McCain extending the ‘Nothing Special’ platform for another year. This year the focus is on highlighting its McCain Pub Style chip range and sees the return of...
With Music by BUTTER Music & Sound, Bally Sports Embraces Shorter MLB Games in New Marketing Effort via Ad Age
The regional sports network brand plugs ‘Short Boys’ beers as it seeks greater fan awareness amid financial troubles. Bally Sports is taking a quick minute to pay tribute to the MVP of the baseball...
With Sounds Out of HiFi Project, Planters Wants Younger Demos to “Surrender to the Cashew” in New Brand Campaign via Media Post
Planters Brand launched a new campaign introducing the millennial and Gen Z demo to a new snack: Planters flavored cashews. https://www.youtube.com/watch?v=5wK3VHXf8yA BBDO MW handled the creative. The “Surrender to the Cashew” campaign is comprised of...
Honor Society Director, Kristin Dehnert on the Issues Surrounding Women in Comedy Advertising via Shots Comedy Focus
Back in 2019, shots looked for the lols surrounding the issue of women in comedy advertising and was left unamused. Here, Tim Cumming chats to a range of women directors and producers to find out what’s changed, and what...
First-of-its-Kind Social Media Music Company Juice Launches via Reel360
Former TikTok exec, music vets launch social media-focused music house. Former TikTok creative licensing executive Rich Sica and commercial music industry veterans Jack Bradley and Aleena Bissett have teamed up to launch Juice, a new music company with a laser focus on...
10 Great Album Covers, Chosen by Malayna Ellis of Butter Music and Sound via Muse by Clio’s Art of The Album
Sharon Van Etten, New Order, Iliona and more. Much like a cover of a book draws a reader to discover a new story they might not have otherwise read, I believe album artwork holds the...