Giant Spoon in Muse: AI Gets Not So Real to Hype Ritual’s Supplements
Giant Spoon used Google's Veo 3 AI video generation platform https://youtu.be/O901JWKEEZg?si=edQNB7gUUFdTx8Rb by Amy Corr The only thing artificial about Ritual supplements is its ad campaign, created with the use of Google’s newly-launched Veo 3 AI video...
Honor Society in Campaign: Armed with flowers and fashion, Zyrtec makes its mark on allergy season
Zyrtec unveiled its debut fashion collaboration with designer Tyler McGillivary: the Bloomcore Collection, with content from Honor Society. by Jack O'Brien May 16 2025 Instead of fighting fire with fire, Zyrtec is fighting allergy season with...
In AdAge: Liquid I.V. Out of Zambezi Chosen For 11 Creative Campaigns to Know About Today
Liquid I.V. The electrolyte drink brand took over Times Square with an “I.V. O’CLOCK” activation, turning 4 p.m.—the infamous afternoon slump—into a hydration wake-up call. Produced by agency Zambezi, the campaign featured a full Times...
In Roastbrief ~ Departure’s Disruption: Luke Lashley on Rewriting the Production Playbook
June, 2025.- Luke Lashley, founder of Departure, isn’t just rethinking the traditional production model—he’s intentionally dismantling it. Built for today’s fast-paced, budget-conscious, and freelance-forward landscape, Departure is creating a streamlined, scalable, and creatively rigorous alternative to legacy...
Modern Post in Shots: All Trails’ Wordless Wander Gives Us the Feels
Directed by Spencer MacDonald and edited by Modern Post's Aitor Bigas, this delightful dialogueless montage extols the joys of the outdoors. by Jamie Madge Sometimes, having a good natter on a hike is the best way to...
BUTTER in LBB: How Adland Can Do More to Support Parents and Parents-to-Be
Trends and Insight The Big Think: Lactation rooms, fertility cover, enhanced paid leave and more, parents from the industry open up on what’s lacking and why improving things for parents improves business, writes LBB’s Sunna...
UEG Press: JB Smoove Launches Ad Agency The First Darrin In Partnership With United Entertainment Group
NEW YORK --Emmy Award-winning comedian and actor JB Smoove is stepping into the advertising world with the launch of a comedy-focused ad agency, The First Darrin, in partnership with United Entertainment Group (UEG), a...
Via Ad Age: LPL Financial, Zambezi and Anna Kendrick show Consumers Where the Grass is Greener
Anna Kendrick lugs an impressive load of turf through a cityscape as a metaphor for the greener grass available to LPL Financial investors in agency Zambezi’s first work for the brand—LPL’s first integrated campaign ever...
Industry Mourns Advertising and Film Production Exec Jonathan Schwartz Via Shoot
NEW YORK --Jonathan Schwartz, a New York advertising and film production executive who served as managing director of Washington Square Films (WSF), passed away peacefully on May 17, surrounded by family and loved ones. He...