Commercials took center stage at Super Bowl LV, where the game itself held perhaps fewer surprises than the rest of the Big Game programming, including an infectious Half Time show by Bad Bunny that featured an actual wedding. Two companies boasting outstanding — and critically acclaimed — Super Bowl LX work are Caviar and BUTTER Music and Sound.
Telemundo’s commercial in Super Bowl LX announced its Spanish-language coverage of the 2026 FIFA World Cup, and featured Owen Wilson getting schooled on his Spanish by Sofía Vergara. Designed to kick off Telemundo’s World Cup coverage at Super Bowl, the star-studded comedy spot aired after Bad Bunny’s acclaimed halftime show, and depicted real life soccer fan Owen Wilson working on his Spanish so he could partake in Telemundo’s soccer coverage.
Produced by Caviar and directed by roster directors Jason Woliner and Alan Yang out of the Telemundo in-house marketing team, Red Bee, the ad sees Vergara giving Wilson an ongoing Spanish crash course ahead of a surprise debut as a fútbol announcer on the channel.
BUTTER Music and Sound achieved a musical high note by producing the music for NFL Super Bowl LX spot NFL “You Are Special” — underscored by a beloved song from the Mr. Rogers Neighborhood series. The spot was designed to touchingly illustrate how the NFL is committed to uplifting the next generation of leaders by emphasizing to youth that they each are special. Drawing attention to the NFL’s Inspire Change campaign, the spot features players Christian McCaffrey, and Michael Strahan singing along with children in various settings.atch this critically acclaimed spot HERE.
Additional companies participating in this year’s exciting Super Bowl LX include UEG, which forged the talent partnership for Franks RedHot commercial featuring Grammy-winning rapper Ludacris airing during Super Bowl LX! Entitled “Eat The GOAT,” and co-starring an actual goat, the hilarious commercial was a fan favorite.
Credits:
Caviar
Client: TelemundoAgency: Red Bee (Telemundo)EP: Tova DannMD: Michael SagolDirectors: Jason Woliner and Alan Yang
BUTTER Music and Sound
Client: NFL
Agency: 72andSunny
Music: BUTTER Music and SoundEP: Annick MayerCCO: Andrew ShermanECD/Composer: Tim K.Composer: Coke YoungbloodSenior Producer: Stone IrrAssociate Producer: Kriston Poindexter
Production Company: SuperprimeDirector: Ben QuinnManaging Director / EP: Rebecca PetticanManaging Director / EP: Michelle RossExecutive Producer: Maddi CarltonHOP & EP: Matt SandersProducer: Salli ZillesDOP: Mott HupfelWardrobe: Carrie ShobergHair & MU: Patty Bell
Telemundo’s commercial in Super Bowl LX announced its Spanish-language coverage of the 2026 FIFA World Cup, and featured Owen Wilson getting schooled on his Spanish by Sofía Vergara. Designed to kick off Telemundo’s World Cup coverage at Super Bowl, the star-studded comedy spot aired after Bad Bunny’s acclaimed halftime show, and depicted real life soccer fan Owen Wilson working on his Spanish so he could partake in Telemundo’s soccer coverage.
Produced by Caviar and directed by roster directors Jason Woliner and Alan Yang out of the Telemundo in-house marketing team, Red Bee, the ad sees Vergara giving Wilson an ongoing Spanish crash course ahead of a surprise debut as a fútbol announcer on the channel.
BUTTER Music and Sound achieved a musical high note by producing the music for NFL Super Bowl LX spot NFL “You Are Special” — underscored by a beloved song from the Mr. Rogers Neighborhood series. The spot was designed to touchingly illustrate how the NFL is committed to uplifting the next generation of leaders by emphasizing to youth that they each are special. Drawing attention to the NFL’s Inspire Change campaign, the spot features players Christian McCaffrey, and Michael Strahan singing along with children in various settings.atch this critically acclaimed spot HERE.
Additional companies participating in this year’s exciting Super Bowl LX include UEG, which forged the talent partnership for Franks RedHot commercial featuring Grammy-winning rapper Ludacris airing during Super Bowl LX! Entitled “Eat The GOAT,” and co-starring an actual goat, the hilarious commercial was a fan favorite.
Credits:
Caviar
Client: TelemundoAgency: Red Bee (Telemundo)EP: Tova DannMD: Michael SagolDirectors: Jason Woliner and Alan Yang
BUTTER Music and Sound
Client: NFL
Agency: 72andSunny
Music: BUTTER Music and SoundEP: Annick MayerCCO: Andrew ShermanECD/Composer: Tim K.Composer: Coke YoungbloodSenior Producer: Stone IrrAssociate Producer: Kriston Poindexter
Production Company: SuperprimeDirector: Ben QuinnManaging Director / EP: Rebecca PetticanManaging Director / EP: Michelle RossExecutive Producer: Maddi CarltonHOP & EP: Matt SandersProducer: Salli ZillesDOP: Mott HupfelWardrobe: Carrie ShobergHair & MU: Patty Bell