Solitaire used to be as miserable as its name implies. But it’s better today, thanks to Solitaire Clash’s group play, according to eye-catching comic spots from the mobile game.
Creative agency Bruiser and Caviar director Amir Farhang fashioned a trio of spots, two of which have been released so far. They tell the dubious history of the original card game, then position Solitaire Clash as a worthy evolution—solitaire without the solitude. A third spot, centered around a family’s holiday gathering, is forthcoming.
The spots feature TikTok comedian Leo Gonzales as the narrator.
Watch the spot here.
In addition to directing, Farhang was also the writer and creative director on the spots. Rather than shoot in real-world locations, he chose to create a kind of theater of the mind, shooting on stages with dramatic lighting instead. “Creating an abstract cinematic stage articulation felt more interesting, and the client was very keen on the campaign not feeling like a typical ad,” he said.
“The spots take a hilarious approach to achieve a very tangible goal: to encourage holiday viewers to indulge their love for solitaire by downloading Solitaire Clash and enjoy ‘clashing with others,’” said Farhang.
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