Subway once again threw a remix on their signature Eat Fresh campaign with the 2022 #EatFreshRefresh, an extended run of spots featuring all-star basketball champion Stephen Curry and Olympic gymnast Simone Biles. Agency Dentsu mcgarrybowen crafted the campaign, with remixed versions of its signature big band score by BUTTER Music and Sound.
“A Taste of Italy” :15: https://www.youtube.com/watch?v=GVOnSmJRvt8
Anthem 2 :30: https://www.youtube.com/watch?v=YyuD0hrcK-I
Anthem 1 Remix :30: https://youtu.be/X-2pPOlzs88
Jump The Line :15: https://www.youtube.com/watch?v=B2lzRJjVZDU
The 2022 campaign follows a widely-lauded #EatFreshRefresh 2021 initiative starring Stephen Curry, with “fresh” faces Tom Brady, Megan Rapinoe, and Serena Williams.
Credits:
Client: Subway
Agency: Dentsu mcgarrybowen
Music: BUTTER Music and Sound
CCO: Andrew Sherman
Composer: Glen Cavanagh
EP: Renee Masse
Producer: Warren Wolfe
Associate Producer: Alea Jimenez Gonzalez