https://youtu.be/QlRNS-ZD6AI?si=hYw2l9yRjkx-6KVn
4. Huggies: Little Fighters
Agency: Leo Chicago
There is so much emotion inherent in stories of newborn babies. Huggies tugs on the heartstrings in impressive fashion with the moving true story of Savannah, a NICU nurse who began life in neonatal care herself. Through soulful cinematography, director Ian Ruschel honors the resilience of premature infants and the caregivers who shape their futures. A topic like this could feel manipulative, but in the end, the spot just feels true, poetic and deep.
See the full article HERE.