The anarchic water brand’s collab with the cosmetics and skincare brand sees doting dad Glothar serenade his daughter on the (gruesome) risks of chapped lips.
It’s always a safe bet that water-canner Liquid Death’s spots will lean towards the gothic, but in their latest, for a collab with e.l.f. Cosmetics, they’ve taken a leap into true horror – musicals.
Following returning hero Glothar in his attempt to persuade his daughter to moisturise her pout, Lip Embalmer contrasts its jaunty ditty with some hilariously gnarly imagery, including a kisser close-up that will have you dry heaving.
With on-point costuming and production design, plus a jaw-dropper of an ending that delights with its audacity, this goes to show there’s life in Death’s ethos.
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