Jordan Brand
Jordan is spotlighting Los Angeles Lakers star Luka Dončić with a stripped-back, comedic spot introducing the Luka 5 sneaker. Directed by Ramy Youssef and Amir Farhang and produced by Caviar, the ad shows Dončić writing sarcastic apology letters to referees, coaches and teammates, each accompanied by a pair of his signature shoes. The ad has the deadpan end line, “Bad Luka. Nice shoes.”
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