The OMMA Awards highlights the best in Online Media, Marketing and Advertising. Running for 21 years, the OMMA Awards has returned with its list of 2025 winners, including two of today’s most innovative advertising agencies: Giant Spoon, which won the Pharma/Health/Wellness category for its Ritual campaign “Trace Like a Motherf*cker,” and Zambezi, which took home awards for Digital OOH Campaign and Interactive: Campaign or Single Execution for its Liquid I.V. work “I.V. O’Clock”, as well as the Financial Services category for its campaign “What If You Could?” with LPL Financial.

Below are the projects that won, with an insight into how they did just that!

Giant Spoon

Ritual – “Trace Like a Motherf*cker”

Award: Pharma/Health/Wellness: Campaign

With growing distrust toward pharmaceutical companies, Ritual crafted a message to consumers emphasizing its commitment to ingredient transparency. Sundance-winning director Kate Jean Hollowell delivered a 45-second film, passionately declaring that Ritual “traces like a motherf*cker”, highlighting both the traceability of its ingredients and adding a fun, quirky nod to the fact that the company was founded by a mother.

 

Zambezi

Liquid I.V. – “I.V. O’CLOCK”

Awards: Digital OOH Campaign and Interactive: Campaign or Single Execution

Liquid I.V. redefined their brand, reminding the world with this campaign to rehydrate at I.V. (4) o’clock in an innovative public event at Times Square. Delivery robots zoomed along the streets, delivering their 4 PM slump solution. With Zambezi handling socials and media relations, this became a worldwide sensation for all Liquid I.V. users.

 

LPL Financial “What If You Could?”

Awards: Financial Services

After 36 years, LPL Financial is finally speaking directly to consumers in a new 60-second spot featuring Anna Kendrick asking, “What if you could?” With this campaign, LPL aims to show that no matter when or where, they’ll always be within reach for all of their wealth management needs. 

Congratulations to all of the winners. Click HERE to see the full list!