Minecraft
Ice Cube is the video game’s first-ever Insurance Claims Adjuster in a playful campaign from AKQA. In a series of six social-first films, the rapper and actor—stationed in his “Ice Cubicle”—judges players’ “Cube Claims” with over-the-top rulings, while gaming creators and fans join in by submitting their own mishap stories. The campaign also extends in-game with a Minecraft Marketplace Add-On that lets players recover items after death, blending humor, nostalgia and interactive features to celebrate the chaos and creativity at the heart of Minecraft.
Check out the spot via AKQA scored by BUTTER Music + Sound composer Dan Zank!
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