Zyrtec unveiled its debut fashion collaboration with designer Tyler McGillivary: the Bloomcore Collection, with content from Honor Society.
Instead of fighting fire with fire, Zyrtec is fighting allergy season with flowers and fashion.
The Kenvue allergy brand has rolled out a 360-campaign leaning into cultural and design elements inspired by spring blooms.
The effort began with a partnership with floral artist Lewis Miller. An in-person activation took place on May 7 at the Union Square subway station in New York, complete with Miller’s Flower Flash pop up.
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The activation was supported by giveaways to media, influencers and consumers as well as ad-buys with Outfront Media.
It’s estimated that the Flower Flash resulted in 3,000 branded floral giveaways gifted and reached more than 72,000 commuters throughout the day with more than 130 social placements.
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