Woman-owned creative studio 9iFX has brought Matthew Thunell aboard as VP of business development & strategy/executive producer.
With a unique blend of entertainment, defense, and aerospace expertise, Thunell is perfectly positioned to accelerate 9iFX’s mission of creating visionary visual solutions for both the entertainment and defense sectors.
Over his 20-year career, beginning at Lucasfilm/ILM, Matthew has worked on many diverse projects, ranging from blockbuster films like Star Wars to campaigns and collaborations with Ferrari, Lady Gaga, and the U.S. Department of Defense. At Zoic Labs, Thunell was instrumental in data visualization and XR projects with Air Force Research Lab, the National Reconnaissance Office, and the National Geospatial-Intelligence Agency, where he brought stories to life with visuals that blend design, science, and purpose.
The co-founders of 9iFX, Tracey and Michael Miller, have long sought someone who not only understands the intricacies of VFX, but can also navigate the high-stakes world of defense and aerospace. This rare combination is exactly what Thunell brings to the table.
The studio is already known for creating stunning VFX for the defense industry, visualizing complex data sets and conceptualizing the future of space operations centers, as well as crafting immersive, interactive experiences for brands and audiences. With Thunell’s leadership, 9iFX will continue to push boundaries and expand into new areas of business and creative expression.
For Thunell, joining 9iFX felt like an unexpected but thrilling opportunity to do what he loves outside of the traditional Los Angeles creative community. “I’ve always been drawn to the alchemy of storytelling and technology, and when I spoke with Tracey, I immediately felt that same passion and commitment to innovation at 9iFX,” Thunell shared. “It wasn’t just about the projects we’d be working on; it was about the Portland culture, the mission, and the chance to help shape the next chapter of this incredible studio. We’re already thinking big and laying the foundation for exciting new things.”
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