Silverside AI's Powerful Campaign for Pierce's Pledge in AdAge Creativity 9 Creative Campaigns to Know About Today
Pierce’s Pledge
A chilling, AI-generated PSA calls for guns to be stored away from the home when parents are going through divorce and custody proceedings. Silverside AI, a Pereira O’Dell and Serviceplan company, worked on the spot with Lesley Hu, whose son Pierce was tragically killed during divorce proceedings four years ago today.
