Opposable thumbs are one of the most critical factors in human evolution, so it seems a shame that all they’re used for nowadays is a rhythmic doom-scroll.
Well, the impressive digits in Captain Morgan‘s latest spot are taking matters into their own… er… hands [do thumbs have hands?] and dragging their useless meatsacks out for a drink.
Developed by Anomaly and playfully shot by Caviar‘s Keith Schofield, this tremendously silly idea is made all the greater by the lovely attention to detail on the mini-props and a ‘chefs-kiss’ reimagining of Sisqo’s Thong Song.
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