A concerned daughter reaches out to her father as he struggles with depression in Vincent Rene-Lortie’s thought provoking film for American Foundation for Suicide Prevention.

Creative agency TBWA Chiat Day and the American Foundation for Suicide Prevention have collaborated to launch this affecting short film, directed by The Corner Shop’s Vincent Rene-Lortie, which highlights the importance of talking in suicide prevention.

Through dimly lit vignettes with seamless transitions, the campaign, titled Talk Away The Dark, portrays a daughter who becomes increasingly concerned with her father’s mental health.

The lamps turning off in their home are used as a metaphor for depression, as we see him change from being somewhat distracted, to giving up his passions, and isolating himself from others.

In a moving final scene, the daughter approaches her father to ask whether he has been considering suicide, and as she shares AFSP’s resources with him, the lights slowly come back on.

Key Placements: Ad Age and shots.

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