Wonderful Pistachios Gets ‘Crackin’ With Humpty Dumpty

 

https://youtu.be/zHy4MNGi7Us

 

The latest iteration of Wonderful Pistachios’ “Get Crackin’ ” campaign kicked off Jan. 1 on “Sunday Night Football.”

The LA-based Wonderful Agency is responsible for creative. It’s the in-house, full-service ad and communications agency at The Wonderful Company.

In the spot, Humpty Dumpty falls off a wall — only to land in a bowl of roasted and salted pistachios. Psyop did the animation.

The ad will run throughout 2023 on streaming platforms, cable and social media. In-store displays will augment the work. “Get Crackin’ with Humpty Dumpty” is the first teaser, part of a larger multimillion dollar effort set to launch later this month.

 

Wonderful Pistachios, which are grown and processed in California, made its debut campaign in 2009. This is the first new video since 2015.

“The creative is anchored in the fundamentals of Wonderful Pistachios legacy of merging blockbuster characters with irreverent humor,” Michael Perdigao, president, The Wonderful Agency, told Agency Daily. “Our goal is always to engage and entertain, so we couldn’t resist the opportunity to do this alongside one of our favorite and iconic childhood nursery rhymes.”

Over the years, the “Get Crackin’ ” campaign has aligned with actors, athletes and social influencers. Early on, The Village People, Brobee, the drummer from “Yo Gabba Gabba!” Sparky and Victor from Tim Burton’s “Frankenweenie” movie partnered with the brand. Its first Super Bowl spot, in 2013, teamed with “Gangham Style” pop-sensation PSY.

The company says the best way to open a pistachio, part of the cashew family, is to take a shell half from another pistachio, place the shell’s edge into the split, and twist it.

Wonderful Pistachios is part of The Wonderful Company, a privately held $5 billion company that includes brands such as Wonderful Halos, FIJI Water, POM Wonderful, JUSTIN Wine and Teleflora.

 

Credits

Brand: Wonderful Pistachios
Associate Vice President, Marketing: Diana Salsa
Director, Marketing: Caroline Daoro
Senior Associate Brand Manager: Kevin Doherty

Agency: Wonderful Agency, LA
President: Michael Perdigao
SVP, Account Services: Lori Hobson
Chief Creative Officer: Margaret Keene
Executive Creative Director / Art Director: Steve Yee
Copywriter: Carson Lane
Agency Executive Producer: Tanya LeSieur
Agency Producer: Micah Gendron
Agency Production Coordinator: Christian Lee
Senior Project Manager: Austyn Frostad
Account Director: Madeleine Grey

Animation Company: Psyop
Director: Jack Anderson
Senior Producer: Jim Brattin
Associate Producer: Chancelor Griffin
CG Supervisor: David Alonso
2D Supervisor: Bruno De La Calva
Designers: Stephanie Stromenger, Enrique Vazquez Martinez
Storyboard Artists: Max Forward, Antoine Gallouin
Editor: Eli Harrigan
Lookdev Artist: Sarah Bocket
Modelers: Ellie Stalie, Ivan Joy
Animation Supervisor: Jean-Dominique Fievet
Animators: Pat Porter, Miki Sharlet
CFX: Nelio Naut
Riggers: Darrol Moore, Zed Bennett
FX Artist: Luis Gallegos, Cristina Camacho
CG Lighter: Francisco Fraga
Flame Artist: Alex Wysota

Music: Squeak E. Clean Studios
VO Casting, Sound Design + Audio Post: Squeak E. Clean Studios
Executive Creative Director: Rob Barbato
Executive Creative Producer: Michael Gross
Producer: Emily Weinstein
Sr. Post Producer: Angelina Phengphong
Senior Sound Designer + Mixer(s): Drew Fischer, Surachai Sutthisasanakul

Licensed Music: AFM/La Vie de Chateau

 

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