“Colosseum” and Gaius the Groundskeeper in The HISTORY Channel Campaign
One of the most exhilarating and brutal times in the history of humanity is evident in the rise and fall of the Roman Empire. The HISTORY Channel brings to life the dramatic time period in “Colosseum”, paired with an ad campaign “interviewing” an overlooked and little-known arena mainstay produced by production company Valiant Pictures. The “Colosseum” ad campaign introduces the head groundskeeper, Gaius Falco, who sheds a comedic light on the dark reality of the Colosseum activities.
Click HERE to view “Gaius: Grill”
Click HERE to view “Gaius: Pompeii”
In the campaign audiences meet Gaius Falco, head groundskeeper of the Colosseum, who shares some interesting behind-the-scenes details of his job. Featuring various animals including a lion and leopards on the prowl in the arena, we see a man attempting to fight back. Falco keeps the mood lighthearted and comedic for viewers commenting that he likes to “repurpose the leftovers” and to steer clear of the hyena–“it’s very gamey”. The ad underscores a day in the life of the groundskeeper offering viewers a unique and personal look inside history’s most iconic empire.
CREDITS
Client: HISTORY
Executive Creative Director: Tim Nolan
VP, Brand Creative: Matt Neary
VP, Marketing Production: Kate Leonard
EP, Marketing Production: Sarah Walker
Creative Director: Kim Ferraro
Producer: John Schlirf
Production Company: Valiant Pictures
Founding Partner & EP: Matthew D’Amato
Founding Partner & EP: Vincent Lin
Executive Producer: Adam Zimmer
DP: Tobia Sempi
Production Designer: Mark C. Davis Jr.
HMU: Kristen Saia
Wardrobe: Emily Nagrecha
About Valiant Pictures
We are an independent production company on a journey to share memorable stories that connect and inspire. Our diverse roster of award-winning filmmakers brings fresh and unique perspectives to fearlessly create powerful narratives across all forms of media.