As social media popularity continues to grow, we have seen a shift in ways to increase brand awareness and sales. Here are 3 trends you can incorporate into your business strategy for 2022.
Dedicated Social Media Hires
Social media is a crucial part of creating a powerful strategy for your business and is no longer just for brand awareness–it’s an effective tool for generating sales. In a study conducted by Hubspot, 79% of users say that user-generated content has significantly impacted their decisions while online shopping.
In 2022, more companies will hire for social media-focused roles and no longer add these tasks to their marketing teams. If your business hasn’t already, consider onboarding a social media manager to focus on creating and improving your online presence.
Mature Influencer Marketing
If you haven’t noticed, the pandemic has undoubtedly sped up the rise of micro-influencers and non-influencers.
Many online users trusted influencers more than the brand itself during the pandemic, which resulted in brands exploring the influencer market. With more influencer partnerships, both social media and e-commerce can strengthen your brand and increase business sales.
It is important to note that brands must partner with influencers with similar niches to create a successful campaign.
Digestible Content
With the rise of Instagram Reels and TikTok, short-form videos–or “digestible” content–will continue to dominate social media. As the social media attention span continues to shorten, users will continue to embrace short-form educational pieces.
As the world continues to change, so does social media. Despite these trends are expected within the new year, the best thing a business can do is continue to research trends and determine which strategies work best for you.