{"id":30080,"date":"2026-01-21T11:24:14","date_gmt":"2026-01-21T19:24:14","guid":{"rendered":"https:\/\/presskitchen.com\/?p=30080"},"modified":"2026-01-28T14:20:56","modified_gmt":"2026-01-28T14:20:56","slug":"in-shots-giant-spoon-expands-creative-team","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-shots-giant-spoon-expands-creative-team\/","title":{"rendered":"In shots: Giant Spoon expands creative team"},"content":{"rendered":"\n

Giant Spoon signed Executive Producer Lee Nichnowitz and Creative Director Bari Schechter at the top of the year, following the news of the independent agency\u2019s acquisition by WPromote.<\/p>\n

\"\"
EP Lee Nichnowitz and CD Bari Schechter join the independent agency.<\/p>\n

The two will report directly to Giant Spoon Chief Creative Officer Ian Grody, further bolstering creative strategy and execution for Giant Spoon’s roster of clients, which includes: Autodesk, Google Play, Lucid Motors, and more.

\u201cLee is the missing piece we\u2019ve been after, a proven entity behind killer campaigns, who\u2019s all about mentoring the next generation of producers. And Bari? Bari is a force to be reckoned with, who\u2019s bound to take our creative to the next level. We couldn\u2019t be happier they\u2019re here.\u201d

As a twice-Emmy-nominated EP and ECP, Nichnowitz started his career in the food industry, working for companies such as Dean & DeLuca and US Foods, before segueing into production and advertising. His first major roles with Translation led to leading among their largest accounts, including the NBA\u2019s We\u2019re All In The Finals ad campaign, the NBA\u2019s 75th Anniversary playoffs arena campaign, State Farm\u2019s What If? campaign, and AT&T\u2019s Rising Future Maker\u2019s out-of-home campaign.

An accomplished and highly sought-after CD, Schechter rose to fame with Johannes Leonardo and Anomaly before joining Giant Spoon, plugging brands into culture like Don Julio, Nike, Google, Johnny Walker, Roc Nation, Adidas, and many more.

Read the full story HERE<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Giant Spoon signed Executive Producer Lee Nichnowitz and Creative Director Bari Schechter at the top of the year, following the news of the independent agency\u2019s acquisition by WPromote. EP Lee Nichnowitz and CD Bari Schechter…<\/p>\n","protected":false},"author":2,"featured_media":30083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,211,4781],"tags":[209,248,249,263,2447,3252,3339,4558,4905,4978,5001,5002],"class_list":["post-30080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-fresh-news","category-giant-spoon","tag-agency","tag-ad","tag-advertising","tag-creativity","tag-creative-director","tag-executive-producer","tag-acquisition","tag-giant-spoon","tag-indie-agency","tag-wpromote","tag-bari-schechter","tag-lee-nichnowitz"],"yoast_head":"\nIn shots: Giant Spoon expands creative team - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Giant Spoon signed Executive Producer Lee Nichnowitz and Creative Director Bari Schechter at the top of the year, following the news of the independent agency\u2019s 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