{"id":30076,"date":"2026-01-16T13:24:05","date_gmt":"2026-01-16T21:24:05","guid":{"rendered":"https:\/\/presskitchen.com\/?p=30076"},"modified":"2026-01-28T14:20:56","modified_gmt":"2026-01-28T14:20:56","slug":"on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/","title":{"rendered":"On SHOOT – “2026: Connect Today for a Better Tomorrow (And Beyond)” by Ross MacRae, CEO of Agency Source"},"content":{"rendered":"

<\/p>\n

 <\/p>\n

By Ross MacRae \u2013 In 2026, the thing that stands out most is how fast this industry is moving, faster than at any point I\u2019ve seen in my career. Agencies, brands, and production companies are constantly shifting, merging, restructuring, and rebuilding. And the people inside them are moving just as quickly. The average lifespan of an agency creative these days is about 18 months. That means if you connect with someone today, chances are they\u2019ll be somewhere completely different by next year, maybe even brand-side. The good news is that you\u2019re essentially building a relationship with multiple clients at once \u2013 as long as you keep track of where they go!<\/p>\n

That level of movement changes what sales and outreach actually mean. When I started, sales in our industry were seen as unnecessary, even a bit smarmy. Agencies had internal service buying teams whose role was to be aware of what production services were out there\u2013which meant that production companies and reps could remain on the agencies\u2019 radar with little effort.<\/p>\n

But today, those agency-side roles have disappeared, and the responsibility has shifted wholly to production companies and reps to make sure they are continuously visible. Whether people like the word \u201csales\u201d or not, the truth is that you cannot rely on posting your reels on your site and expecting the phone to ring. It never really worked that way, and it certainly doesn\u2019t now.<\/p>\n

One of the biggest misunderstandings I still encounter is about what a contact database is for. People assume it\u2019s just a place to download email addresses and send out massive blasts. That was never the right way to do it, not 15 years ago, and definitely not now. Filters are stronger, people are more discerning, and blind cold emailing gets you nowhere. What matters is knowing who the person is, what their role actually is, and whether they\u2019re the right contact for the work you produce. The point is insight first, email second, not the other way around.<\/p>\n

That\u2019s why we built Agency Source<\/a>. I\u2019ve said many times that having a place where agencies, brands, production companies, and reps can actually find each other makes everyone\u2019s job easier. When people are constantly moving, when brands are hiring ex-agency people who operate differently, when younger creatives are being better educated about what reps and sellers actually do, staying informed becomes the real advantage. And you simply can\u2019t keep up with all of that manually.<\/p>\n

In 2026, success is going to come from consistency: keeping your pipeline flowing, updating your contacts regularly, and accepting that a consistent sales strategy is now an essential part of the job. Whether you want to call it \u201csales\u201d or not is up to you, but if you don\u2019t have a planned new-business strategy, if you wait until your projects dry up, you\u2019re already too late.<\/p>\n

But if you invest just an hour a week making connections, building your network, and staying current, you\u2019ll see the difference.<\/p>\n

This year will belong to the people and companies who stay informed, stay adaptable, and stay connected. Knowledge is what will move the work forward, and the people who embrace that will be the ones who thrive.<\/p>\n

Read full article HERE<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

  By Ross MacRae \u2013 In 2026, the thing that stands out most is how fast this industry is moving, faster than at any point I\u2019ve seen in my career. Agencies, brands, and production companies…<\/p>\n","protected":false},"author":2,"featured_media":30077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,234,273,4533],"tags":[209,210,248,249,297,1150,4597,4990,4991],"class_list":["post-30076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-production","category-news","category-agency-source","tag-agency","tag-creative","tag-ad","tag-advertising","tag-production-2","tag-shoot","tag-agency-source","tag-4990","tag-2026-predictions"],"yoast_head":"\nOn SHOOT - "2026: Connect Today for a Better Tomorrow (And Beyond)" by Ross MacRae, CEO of Agency Source - Press Kitchen<\/title>\n<meta name=\"description\" content=\"On SHOOT - "2026: Connect Today for a Better Tomorrow (And Beyond)" by Ross MacRae, CEO of Agency Source\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On SHOOT - "2026: Connect Today for a Better Tomorrow (And Beyond)" by Ross MacRae, CEO of Agency Source - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"On SHOOT - "2026: Connect Today for a Better Tomorrow (And Beyond)" by Ross MacRae, CEO of Agency Source\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/\" \/>\n<meta property=\"og:site_name\" content=\"Press Kitchen\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-16T21:24:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T14:20:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\"},\"headline\":\"On SHOOT – “2026: Connect Today for a Better Tomorrow (And Beyond)” by Ross MacRae, CEO of Agency Source\",\"datePublished\":\"2026-01-16T21:24:05+00:00\",\"dateModified\":\"2026-01-28T14:20:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/\"},\"wordCount\":563,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image.jpeg\",\"keywords\":[\"agency\",\"creative\",\"Ad\",\"advertising\",\"production\",\"SHOOT\",\"Agency Source\",\"2026\",\"2026 predictions\"],\"articleSection\":[\"Fresh News\",\"Production\",\"News\",\"Agency Source\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/\",\"name\":\"On SHOOT - \\\"2026: Connect Today for a Better Tomorrow (And Beyond)\\\" by Ross MacRae, CEO of Agency Source - Press Kitchen\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image.jpeg\",\"datePublished\":\"2026-01-16T21:24:05+00:00\",\"dateModified\":\"2026-01-28T14:20:56+00:00\",\"description\":\"On SHOOT - \\\"2026: Connect Today for a Better Tomorrow (And Beyond)\\\" by Ross MacRae, CEO of Agency Source\",\"breadcrumb\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/#primaryimage\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image.jpeg\",\"contentUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image.jpeg\",\"width\":1500,\"height\":850},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"On SHOOT – “2026: Connect Today for a Better Tomorrow (And Beyond)” by Ross MacRae, CEO of Agency Source\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\",\"name\":\"Press Kitchen\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization\",\"name\":\"Press Kitchen\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg\",\"contentUrl\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg\",\"width\":174,\"height\":31,\"caption\":\"Press Kitchen\"},\"image\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"On SHOOT - \"2026: Connect Today for a Better Tomorrow (And Beyond)\" by Ross MacRae, CEO of Agency Source - Press Kitchen","description":"On SHOOT - \"2026: Connect Today for a Better Tomorrow (And Beyond)\" by Ross MacRae, CEO of Agency Source","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/","og_locale":"en_US","og_type":"article","og_title":"On SHOOT - \"2026: Connect Today for a Better Tomorrow (And Beyond)\" by Ross MacRae, CEO of Agency Source - Press Kitchen","og_description":"On SHOOT - \"2026: Connect Today for a Better Tomorrow (And Beyond)\" by Ross MacRae, CEO of Agency Source","og_url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/","og_site_name":"Press Kitchen","article_published_time":"2026-01-16T21:24:05+00:00","article_modified_time":"2026-01-28T14:20:56+00:00","og_image":[{"width":1500,"height":850,"url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/#article","isPartOf":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/"},"author":{"name":"admin","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385"},"headline":"On SHOOT – “2026: Connect Today for a Better Tomorrow (And Beyond)” by Ross MacRae, CEO of Agency Source","datePublished":"2026-01-16T21:24:05+00:00","dateModified":"2026-01-28T14:20:56+00:00","mainEntityOfPage":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/"},"wordCount":563,"commentCount":0,"publisher":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/#primaryimage"},"thumbnailUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image.jpeg","keywords":["agency","creative","Ad","advertising","production","SHOOT","Agency Source","2026","2026 predictions"],"articleSection":["Fresh News","Production","News","Agency Source"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/","name":"On SHOOT - \"2026: Connect Today for a Better Tomorrow (And Beyond)\" by Ross MacRae, CEO of Agency Source - Press Kitchen","isPartOf":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website"},"primaryImageOfPage":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/#primaryimage"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/#primaryimage"},"thumbnailUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image.jpeg","datePublished":"2026-01-16T21:24:05+00:00","dateModified":"2026-01-28T14:20:56+00:00","description":"On SHOOT - \"2026: Connect Today for a Better Tomorrow (And Beyond)\" by Ross MacRae, CEO of Agency Source","breadcrumb":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/#primaryimage","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image.jpeg","contentUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image.jpeg","width":1500,"height":850},{"@type":"BreadcrumbList","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/on-shoot-2026-connect-today-for-a-better-tomorrow-and-beyond-by-ross-macrae-ceo-of-agency-source\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/"},{"@type":"ListItem","position":2,"name":"On SHOOT – “2026: Connect Today for a Better Tomorrow (And Beyond)” by Ross MacRae, CEO of Agency Source"}]},{"@type":"WebSite","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#website","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/","name":"Press Kitchen","description":"","publisher":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#organization","name":"Press Kitchen","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/","url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg","contentUrl":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/image-1-3.svg","width":174,"height":31,"caption":"Press Kitchen"},"image":{"@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2241c1ec496559a7022a6274b36a5748329c597dd636470c91cc38d8f064c618?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/30076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/comments?post=30076"}],"version-history":[{"count":2,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/30076\/revisions"}],"predecessor-version":[{"id":173755,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/posts\/30076\/revisions\/173755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/media\/30077"}],"wp:attachment":[{"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/media?parent=30076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/categories?post=30076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-json\/wp\/v2\/tags?post=30076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}