{"id":30069,"date":"2026-01-15T14:08:27","date_gmt":"2026-01-15T22:08:27","guid":{"rendered":"https:\/\/presskitchen.com\/?p=30069"},"modified":"2026-01-28T14:20:57","modified_gmt":"2026-01-28T14:20:57","slug":"butter-music-sound-brings-gothic-musical-mayhem-to-liquid-death-x-e-l-f-s-lip-embalm-campaign","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/butter-music-sound-brings-gothic-musical-mayhem-to-liquid-death-x-e-l-f-s-lip-embalm-campaign\/","title":{"rendered":"BUTTER Music &#038; Sound Brings Gothic Musical Mayhem to Liquid Death x e.l.f.\u2019s \u201cLip Embalm\u201d Campaign"},"content":{"rendered":"<p>The anarchic water brand&#8217;s collab with the cosmetics and skincare brand sees doting dad\u00a0Glothar serenade his daughter on the (gruesome) risks of chapped\u00a0lips.<\/p>\n<p><iframe title=\"Liquid Death x e.l.f. Cosmetics the Sequel: Lip Embalm\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/7-v5g_X0bpM?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"post-body__first\">It&#8217;s always a safe bet that water-canner Liquid Death&#8217;s spots will lean towards the gothic, but in their latest, for a collab with e.l.f. Cosmetics, they&#8217;ve taken a leap into true horror &#8211; musicals.<\/p>\n<p>Following returning hero\u00a0Glothar in his attempt to persuade his daughter to moisturise her pout,\u00a0<a href=\"https:\/\/shotsvault.extremereach.com\/src\/source\/spot-detail\/507568\" target=\"_blank\" rel=\"noopener\"><em>Lip Embalmer<\/em><\/a>\u00a0contrasts its jaunty ditty with some hilariously gnarly imagery, including a kisser close-up that will have you dry heaving.<\/p>\n<p>With on-point costuming and production design, plus a jaw-dropper of an ending that delights with its audacity, this goes to show there&#8217;s life in Death&#8217;s ethos.<\/p>\n<p>Read full article <a href=\"https:\/\/shots.net\/news\/view\/liquid-deaths-embalmy-musical\">HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The anarchic water brand&#8217;s collab with the cosmetics and skincare brand sees doting dad\u00a0Glothar serenade his daughter on the (gruesome) risks of chapped\u00a0lips. It&#8217;s always a safe bet that water-canner Liquid Death&#8217;s spots will lean&#8230;<\/p>\n","protected":false},"author":2,"featured_media":30070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,256],"tags":[259,271,249,257],"class_list":["post-30069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-butter","tag-campaign","tag-music-and-sound","tag-advertising","tag-butter-music-sound"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BUTTER Music &amp; Sound Brings Gothic Musical Mayhem to Liquid Death x e.l.f.\u2019s \u201cLip Embalm\u201d Campaign - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/butter-music-sound-brings-gothic-musical-mayhem-to-liquid-death-x-e-l-f-s-lip-embalm-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BUTTER Music &amp; Sound Brings Gothic Musical Mayhem to Liquid Death x e.l.f.\u2019s \u201cLip Embalm\u201d Campaign - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"The anarchic water brand&#039;s collab with the cosmetics and skincare brand sees doting dad\u00a0Glothar serenade his daughter on the (gruesome) risks of chapped\u00a0lips. It&#039;s always a safe bet that water-canner Liquid Death&#039;s spots will lean...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/butter-music-sound-brings-gothic-musical-mayhem-to-liquid-death-x-e-l-f-s-lip-embalm-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Press Kitchen\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T22:08:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T14:20:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-15-at-5.06.51-PM-1024x573.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"573\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/butter-music-sound-brings-gothic-musical-mayhem-to-liquid-death-x-e-l-f-s-lip-embalm-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/butter-music-sound-brings-gothic-musical-mayhem-to-liquid-death-x-e-l-f-s-lip-embalm-campaign\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/#\/schema\/person\/bb2d0fe1b6c7d267244f570f0ea62385\"},\"headline\":\"BUTTER Music &#038; 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