{"id":30003,"date":"2025-12-10T11:19:40","date_gmt":"2025-12-10T19:19:40","guid":{"rendered":"https:\/\/presskitchen.com\/?p=30003"},"modified":"2026-01-28T14:20:57","modified_gmt":"2026-01-28T14:20:57","slug":"giant-spoon-wins-big-at-adweek-best-retail-experiential-activation-experiential-executive-of-the-year","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/giant-spoon-wins-big-at-adweek-best-retail-experiential-activation-experiential-executive-of-the-year\/","title":{"rendered":"Giant Spoon Wins Big at Adweek: Best Retail Experiential Activation & Experiential Executive of the Year"},"content":{"rendered":"

\"\"<\/p>\n

The Shoutout<\/strong>
\nBest Experiential Activation by a Retail Brand<\/strong><\/p>\n

Brand: Walmart<\/p>\n

Agency: Giant Spoon<\/p>\n

Walmart amplified discovery for Black-led brands with The Shoutout, a 16-stop, multi-city experiential tour intended to broaden the appeal of these products among the general public and inspire shoppers to become activist champions. As word-of-mouth typically drives discovery for Black-led businesses, guests could create customized T-shirts featuring Black artists’ designs and shop a curated Shoutout Gallery of Black-led brands sold at Walmart. Takeaway tools and 25 influencer partnerships extended the impact beyond the event. With 95% of attendees reporting improved brand perception and 93% more likely to purchase Black led products, Walmart positioned itself as a platform for economic empowerment.<\/p>\n

\"\"<\/p>\n

Monica Herman <\/strong><\/p>\n

Experiential Executive of the Year<\/strong><\/p>\n

Title: VP & Executive Creative Director<\/p>\n

Giant Spoon Brands know that when they need a guaranteed viral activation, they can turn to Giant Spoon. Executive creative director Monica Herman delivers record-breaking campaigns for existing clients while pitching and winning new clients, most recently Walmart and Google Play. She spearheaded “Raise Your Banners” for House of the Dragon, transforming cultural landmarks – including wrapping a 270-foot dragon around the Empire State Building – into immersive fan experiences that generated nearly 8 billion impressions and drove HBO’s No. 1 series premiere. For Walmart, she launched The Shoutout and the Walmart Delivers mobile tour, bringing niche experiences to surprise and delight Gen Z audiences. Her team also orchestrated Google Play’s Rewards Tour, beginning with a Roblox experience then activations at Comic Con and Austin City Limits. Herman’s leadership, award jury service, and mentorship reflect her commitment to innovation, inclusivity, and the evolution of experiential marketing.<\/p>\n

Read about all of the Adweek 2025 Experiential Awards winners here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Shoutout Best Experiential Activation by a Retail Brand Brand: Walmart Agency: Giant Spoon Walmart amplified discovery for Black-led brands with The Shoutout, a 16-stop, multi-city experiential tour intended to broaden the appeal of these…<\/p>\n","protected":false},"author":2,"featured_media":30006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,4781],"tags":[249,299,839,1120,4558],"class_list":["post-30003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-giant-spoon","tag-advertising","tag-adweek","tag-press-kitchen","tag-awards","tag-giant-spoon"],"yoast_head":"\nGiant Spoon Wins Big at Adweek: Best Retail Experiential Activation & Experiential Executive of the Year - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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