{"id":29990,"date":"2025-12-08T13:57:59","date_gmt":"2025-12-08T21:57:59","guid":{"rendered":"https:\/\/presskitchen.com\/?p=29990"},"modified":"2026-01-28T14:20:57","modified_gmt":"2026-01-28T14:20:57","slug":"caviar-brings-theatrical-flair-to-solitaire-clashs-fake-history-campaign-as-seen-on-ad-age","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/caviar-brings-theatrical-flair-to-solitaire-clashs-fake-history-campaign-as-seen-on-ad-age\/","title":{"rendered":"Caviar Brings Theatrical Flair to Solitaire Clash\u2019s Fake History Campaign \u2014 As Seen on Ad Age"},"content":{"rendered":"<p><iframe title=\"Solitaire Started in a French Prison?! | Leo Gonz\u00e1lez Tells the True Origin Story\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/uwFz0CDHAc8?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"c-paragraph u-text-lg\">Solitaire used to be as miserable as its name implies. But it\u2019s better today, thanks to Solitaire Clash\u2019s group play, according to eye-catching comic spots from the mobile game.<\/p>\n<p class=\"c-paragraph u-text-lg\">Creative agency Bruiser and Caviar director Amir Farhang fashioned a trio of spots, two of which have been released so far. They tell the dubious history of the original card game, then position Solitaire Clash as a worthy evolution\u2014solitaire without the solitude. A third spot, centered around a family\u2019s holiday gathering, is forthcoming.<\/p>\n<p class=\"c-paragraph u-text-lg\">The spots feature TikTok comedian Leo Gonzales as the narrator.<\/p>\n<p>Watch the spot <a href=\"https:\/\/www.youtube.com\/watch?v=uwFz0CDHAc8\">here. <\/a><\/p>\n<p>In addition to directing, Farhang was also the writer and creative director on the spots. Rather than shoot in real-world locations, he chose to create a kind of theater of the mind, shooting on stages with dramatic lighting instead. \u201cCreating an abstract cinematic stage articulation felt more interesting, and the client was very keen on the campaign not feeling like a typical ad,\u201d he said.<\/p>\n<div>\n<div class=\"u-mb-4 md:u-mb-8\">\u201cThis campaign is all about connecting Solitaire Clash to new audiences through the promise of solitaire without the solitude,\u201d said Ping Wang, co-founder of AviaGames. \u201cWe\u2019re grateful to work with Amir\u2014an exceptionally talented director and writer\u2014and to Caviar and Bruiser for being great partners in this process, bringing our story to life with true creativity, craft and cinematic vision.\u201d<\/div>\n<\/div>\n<p class=\"c-paragraph u-text-lg\">\u201cThe spots take a hilarious approach to achieve a very tangible goal: to encourage holiday viewers to indulge their love for solitaire by downloading Solitaire Clash and enjoy \u2018clashing with others,\u2019\u201d said Farhang.<\/p>\n<p>Read the full article <a href=\"https:\/\/adage.com\/creativity\/work\/aa-solitaire-clash-history\/\">HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Solitaire used to be as miserable as its name implies. But it\u2019s better today, thanks to Solitaire Clash\u2019s group play, according to eye-catching comic spots from the mobile game. Creative agency Bruiser and Caviar director&#8230;<\/p>\n","protected":false},"author":2,"featured_media":29991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,311],"tags":[975,210,292,297,310,837],"class_list":["post-29990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-caviar","tag-director","tag-creative","tag-film","tag-production-2","tag-caviar","tag-pr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caviar Brings Theatrical Flair to Solitaire Clash\u2019s Fake History Campaign \u2014 As Seen on Ad Age - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/caviar-brings-theatrical-flair-to-solitaire-clashs-fake-history-campaign-as-seen-on-ad-age\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caviar Brings Theatrical Flair to Solitaire Clash\u2019s Fake History Campaign \u2014 As Seen on Ad Age - Press Kitchen\" \/>\n<meta property=\"og:description\" content=\"Solitaire used to be as miserable as its name implies. 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