{"id":29893,"date":"2025-10-22T08:35:45","date_gmt":"2025-10-22T15:35:45","guid":{"rendered":"https:\/\/presskitchen.com\/?p=29893"},"modified":"2026-01-28T09:49:59","modified_gmt":"2026-01-28T09:49:59","slug":"departure-in-reel360-departure-names-j-b-raftus-as-strategic-advisor","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/departure-in-reel360-departure-names-j-b-raftus-as-strategic-advisor\/","title":{"rendered":"Departure in Reel360: Departure names J.B. Raftus as Strategic Advisor"},"content":{"rendered":"

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Departure<\/strong>, the production company built to centralize hundreds of directors under one roof, has tapped longtime agency leader\u00a0J.B. Raftus<\/strong>\u00a0as strategic advisor.<\/p>\n

Based in Austin, Raftus brings nearly four decades of brand and agency expertise to the role. He spent 28 years at\u00a0GSD&M<\/strong>, culminating as Chief Marketing Officer from 2000\u20132018, and later led the Connected Communications practice as VP\/GM at Toronto consultancy Jackman. He also served as EVP\/Director of Client Services at McKinney (Durham, NC).<\/p>\n

At Departure, Raftus will help sharpen the company\u2019s go-to-market strategy for enterprise clients\u2014translating its creator network and production model into clear business value for CMOs, agency leaders, and consultancies navigating cost, speed, and scale pressures. His remit includes advising on positioning and packaging talent solutions, and on executive-level conversations that bridge marketing goals with production outcomes.<\/p>\n

\u201cJ.B.\u2019s deep experience with holding-company agencies gives him a unique perspective on the client-agency relationship from every angle,\u201d said\u00a0Luke Lashley<\/strong>, Departure founder and EP. \u201cHis insights are invaluable as we help marketers, agencies, and consultants opt for smarter and more competitive production purchases.\u201d<\/p>\n

Raftus\u2019 appointment underscores Departure\u2019s pitch to the market: consolidate creative firepower, simplify procurement, and deliver studio-level efficiency without sacrificing craft. With brands and agencies seeking elastic production partners, his track record of building modern, integrated capabilities is set to accelerate Departure\u2019s next phase of growth.<\/p>\n

REEL 360 News<\/em> wishes J.B. the best of luck in his new role.<\/p>\n

Read the full article\u00a0HERE<\/strong><\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

    Departure, the production company built to centralize hundreds of directors under one roof, has tapped longtime agency leader\u00a0J.B. Raftus\u00a0as strategic advisor. Based in Austin, Raftus brings nearly four decades of brand and agency…<\/p>\n","protected":false},"author":2,"featured_media":29894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[],"class_list":["post-29893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news"],"yoast_head":"\nDeparture in Reel360: Departure names J.B. 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