{"id":29849,"date":"2025-10-10T16:27:50","date_gmt":"2025-10-10T23:27:50","guid":{"rendered":"https:\/\/presskitchen.com\/?p=29849"},"modified":"2026-01-28T09:49:59","modified_gmt":"2026-01-28T09:49:59","slug":"giant-spoon-and-zambezi-make-a-name-for-themselves-in-2025-omma-awards","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/giant-spoon-and-zambezi-make-a-name-for-themselves-in-2025-omma-awards\/","title":{"rendered":"Giant Spoon and Zambezi Make a Name for Themselves in 2025 OMMA Awards"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The OMMA Awards highlights the best in Online Media, Marketing and Advertising. Running for 21 years, the OMMA Awards has returned with its list of 2025 winners, including two of today\u2019s most innovative advertising agencies: Giant Spoon, which won the Pharma\/Health\/Wellness category for its Ritual campaign \u201cTrace Like a Motherf*cker,\u201d and Zambezi, which took home awards for Digital OOH Campaign and Interactive: Campaign or Single Execution for its Liquid I.V. work \u201cI.V. O\u2019Clock\u201d, as well as the Financial Services category for its campaign \u201cWhat If You Could?\u201d with LPL Financial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below are the projects that won, with an insight into how they did just that!<\/span><\/p>\n<h1><b>Giant Spoon<\/b><\/h1>\n<h2><span style=\"font-weight: 400;\">Ritual &#8211; \u201cTrace Like a Motherf*cker\u201d<\/span><\/h2>\n<p><iframe title=\"Ritual Vitamins - Trace Like a Motherf*cker\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/i5vBZ4yOVN8?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><em>Award: Pharma\/Health\/Wellness: Campaign<\/em><\/p>\n<p><span style=\"font-weight: 400;\">With growing distrust toward pharmaceutical companies, Ritual crafted a message to consumers emphasizing its commitment to ingredient transparency. Sundance-winning director Kate Jean Hollowell delivered a 45-second film, passionately declaring that Ritual \u201ctraces like a motherf*cker\u201d, highlighting both the traceability of its ingredients and adding a fun, quirky nod to the fact that the company was founded by a mother.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29850\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.11.49-PM.png\" alt=\"\" width=\"1856\" height=\"1044\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.11.49-PM.png 1856w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.11.49-PM-300x169.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.11.49-PM-1024x576.png 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.11.49-PM-768x432.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.11.49-PM-1536x864.png 1536w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.11.49-PM-350x197.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.11.49-PM-600x338.png 600w\" sizes=\"(max-width: 1856px) 100vw, 1856px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h1><b>Zambezi<\/b><\/h1>\n<h2><span style=\"font-weight: 400;\">Liquid I.V. &#8211; \u201cI.V. O\u2019CLOCK\u201d<\/span><\/h2>\n<p><iframe title=\"LiquidIVStringout_1\" src=\"https:\/\/player.vimeo.com\/video\/1090687786?h=f847c2ad67&amp;dnt=1&amp;app_id=122963\" width=\"840\" height=\"473\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><em><strong>Awards: Digital OOH Campaign and Interactive: Campaign or Single Execution<\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Liquid I.V. redefined their brand, reminding the world with this campaign to rehydrate at I.V. (4) o\u2019clock in an innovative public event at Times Square. Delivery robots zoomed along the streets, delivering their 4 PM slump solution. With Zambezi handling socials and media relations, this became a worldwide sensation for all Liquid I.V. users.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29852\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.23.36-PM.png\" alt=\"\" width=\"1860\" height=\"1238\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.23.36-PM.png 1860w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.23.36-PM-300x200.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.23.36-PM-1024x682.png 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.23.36-PM-768x511.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.23.36-PM-1536x1022.png 1536w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.23.36-PM-350x233.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.23.36-PM-600x399.png 600w\" sizes=\"(max-width: 1860px) 100vw, 1860px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">LPL Financial\u00a0<\/span><span style=\"font-weight: 400;\">\u201cWhat If You Could?\u201d<\/span><\/h2>\n<p><iframe title=\"What if You Could? Have Greener Grass on Your Side | LPL Financial :60\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/tEbeOwISWEM?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><em><strong>Awards: Financial Services<\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">After 36 years, LPL Financial is finally speaking directly to consumers in a new 60-second spot featuring Anna Kendrick asking, \u201cWhat if you could?\u201d With this campaign, LPL aims to show that no matter when or where, they\u2019ll always be within reach for all of their wealth management needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Congratulations to all of the winners. Click <\/span><a href=\"https:\/\/www.mediapost.com\/ommaawards\/winners\/?utm_medium=email&amp;utm_campaign=OMMA-20230310-%20The%20OMMA%20Awards%20Return%20Submit%20Your%20Best%20Work%20Starting%20Monday&amp;utm_content=OMMA-20230310-%20The%20OMMA%20Awards%20Return%20Submit%20Your%20Best%20Work%20Starting%20Monday+CID_1c3cb01fecaf9f3df94d0bf3df942fbe&amp;utm_source=promo&amp;utm_term=Winners\"><span style=\"font-weight: 400;\">HERE<\/span><\/a><span style=\"font-weight: 400;\"> to see the full list!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29851\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.21.36-PM.png\" alt=\"\" width=\"1846\" height=\"1380\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.21.36-PM.png 1846w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.21.36-PM-300x224.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.21.36-PM-1024x766.png 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.21.36-PM-768x574.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.21.36-PM-1536x1148.png 1536w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.21.36-PM-350x262.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.21.36-PM-600x449.png 600w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.21.36-PM-uai-720x538.png 720w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-10-at-4.21.36-PM-uai-900x673.png 900w\" sizes=\"(max-width: 1846px) 100vw, 1846px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The OMMA Awards highlights the best in Online Media, Marketing and Advertising. Running for 21 years, the OMMA Awards has returned with its list of 2025 winners, including two of today\u2019s most innovative advertising agencies:&#8230;<\/p>\n","protected":false},"author":2,"featured_media":29851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,4333,4781],"tags":[261,262,263,4114,4558,4918,210,248,249,259],"class_list":["post-29849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-zambezi","category-giant-spoon","tag-commercial","tag-commercials","tag-creativity","tag-zambezi","tag-giant-spoon","tag-2025-omma-awards","tag-creative","tag-ad","tag-advertising","tag-campaign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Giant Spoon and Zambezi Make a Name for Themselves in 2025 OMMA Awards - Press Kitchen<\/title>\n<meta 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