{"id":29842,"date":"2025-10-09T15:40:34","date_gmt":"2025-10-09T22:40:34","guid":{"rendered":"https:\/\/presskitchen.com\/?p=29842"},"modified":"2026-01-28T09:49:59","modified_gmt":"2026-01-28T09:49:59","slug":"club-pilates-campaign-is-for-every-body-out-of-zambezi","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/club-pilates-campaign-is-for-every-body-out-of-zambezi\/","title":{"rendered":"Club Pilates Campaign Is for Every Body, out of Zambezi"},"content":{"rendered":"

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First brand campaign from Zambezi reinforces the true power of Pilates to build strength, healing and accessibility<\/h1>\n

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\u200bClub Pilates<\/a>, the largest Pilates brand and network of Pilates studios globally, today launched its first national brand campaign out of independent agency\u00a0Zambezi<\/a>. The integrated campaign is the first to come from the newly formed partnership, with Zambezi serving as brand creative agency, and Exverus by Brainlabs as media agency of record for this brand campaign, and it debuts today across broadcast, CTV and social, with digital, audio and OOH to follow.<\/p>\n

As Pilates becomes more popular, it’s being swept into a fast-paced, filtered fitness culture – one that celebrates aesthetics over authenticity. But as the century-old practice takes off into the pop-culture stratosphere alongside a prevailing image of the ideal body, Club Pilates and Zambezi reinforce the true power of Pilates, a practice built on strength, healing and accessibility. The ‘Every Body Club Pilates’ campaign sends a pointed message that Pilates is intended for everybody, no matter their age, body type, or activity level.<\/p>\n