{"id":29833,"date":"2025-10-07T14:39:22","date_gmt":"2025-10-07T21:39:22","guid":{"rendered":"https:\/\/presskitchen.com\/?p=29833"},"modified":"2026-01-28T09:49:59","modified_gmt":"2026-01-28T09:49:59","slug":"sabrina-carpenter-takes-center-stage-in-redkens-new-musical-style-spot-edited-by-modern-posts-sofia-kerpan-2","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/sabrina-carpenter-takes-center-stage-in-redkens-new-musical-style-spot-edited-by-modern-posts-sofia-kerpan-2\/","title":{"rendered":"Sabrina Carpenter takes Center Stage in Redken\u2019s New Musical-style Spot, Edited by Modern Post&#8217;s Sofia Kerpan"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29799\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-11.54.04-AM-1.png\" alt=\"\" width=\"432\" height=\"150\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-11.54.04-AM-1.png 432w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-11.54.04-AM-1-300x104.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-11.54.04-AM-1-350x122.png 350w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><\/p>\n<p><iframe title=\"Redken proudly presents : Leave It In, starring Brand Ambassador @sabrinacarpenter\ud83d\udc8b\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/irisgiV-5ik?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 class=\"u-text-2xl u-leading-tight u-tracking-normal u-font-primary u-text-black u-font-semibold u-text-left\">Redken<\/h2>\n<p class=\"c-paragraph u-text-lg\">Sabrina Carpenter takes center stage in Redken\u2019s new musical-style spot, where she turns hair care into a Broadway spectacle. The ad shows Carpenter battling a mountain of luggage for her Redken A.B.C. Leave-In Treatment before being swept into a glitzy dream sequence with singing, dancing bellhops and even a sax-playing conditioner bottle. Equal parts campy and glamorous, the film highlights the product\u2019s repair and heat-protection benefits while letting Carpenter live out her showgirl fantasy as Redken\u2019s ambassador.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29834\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/AA1z54MP-1.jpg\" alt=\"\" width=\"768\" height=\"432\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/AA1z54MP-1.jpg 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/AA1z54MP-1-300x169.jpg 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/AA1z54MP-1-350x197.jpg 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/AA1z54MP-1-600x338.jpg 600w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/AA1z54MP-1-uai-720x405.jpg 720w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Read full story <a href=\"https:\/\/adage.com\/creativity\/campaigns-commercials\/aa-creative-ads-today-hyundai-quality-meats-redken-stanley-steemer-verizon\/\"><strong>HERE<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Redken Sabrina Carpenter takes center stage in Redken\u2019s new musical-style spot, where she turns hair care into a Broadway spectacle. The ad shows Carpenter battling a mountain of luggage for her Redken A.B.C. Leave-In Treatment&#8230;<\/p>\n","protected":false},"author":2,"featured_media":29834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[272,274,292,293,319,1955,3805,4900,4901,4902,248,249,262,263],"class_list":["post-29833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","tag-new-york","tag-post-production-2","tag-film","tag-modern-post","tag-adage","tag-editor","tag-sofia-kerpan","tag-musical-style-spot","tag-redken","tag-sabrina-carpenter","tag-ad","tag-advertising","tag-commercials","tag-creativity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sabrina Carpenter takes Center Stage in Redken\u2019s New Musical-style Spot, Edited by Modern Post&#039;s Sofia Kerpan - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Sabrina 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