{"id":29824,"date":"2025-10-03T14:16:50","date_gmt":"2025-10-03T21:16:50","guid":{"rendered":"https:\/\/presskitchen.com\/?p=29824"},"modified":"2026-01-30T10:38:51","modified_gmt":"2026-01-30T10:38:51","slug":"scored-by-butters-andrew-sherman-meet-the-mustachioed-manifestation-of-stanley-steemers-brand-2","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/scored-by-butters-andrew-sherman-meet-the-mustachioed-manifestation-of-stanley-steemers-brand-2\/","title":{"rendered":"Scored by Butter’s Andrew Sherman: Meet the Mustachioed Manifestation of Stanley Steemer’s Brand"},"content":{"rendered":"

\"\"<\/p>\n

He’s here to clean up your mess, filthy people<\/h1>\n
\n
\n
\n

by<\/span>\u00a0David Gianatasio<\/a><\/span><\/p>\n

 <\/p>\n<\/div>\n

\"\"<\/div>\n
\n

We open on the scene of the grime.<\/p>\n

Some nervous teens, their faces, hands and clothes smeared with red, stand in a similarly stained living room. \u201cThe Steemer\u201d\u2014a living embodiment of Stanley Steemer\u2019s brand\u2014investigates.<\/p>\n

STEEMER: So, what happened here?<\/p>\n

DUDES: We\u2019d rather not say.<\/p>\n

If you\u2019re pegging this as the aftermath of a brand-boosting Halloween massacre\u2014Wrong-O!<\/em><\/p>\n

https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Meet-The-Steemer-30.mp4<\/a><\/video><\/div>\n

Ah, foodie hijinks with blindfolds, blenders and fish. We\u2019ve all been there, right?<\/p>\n

Next, our hirsute hero combats arrested development:<\/p>\n

https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Meet-The-Steemer-30.mp4<\/a><\/video><\/div>\n

\u201cThis work is the opening act of a 360-degree campaign aimed at modernizing the brand and reclaiming Stanley Steemer\u2019s swagger,\u201d says Jeff Beck, SVP and GCD at Havas Chicago, which developed the campaign with Annex Chicago and director\u00a0Harold Einstein<\/a>.<\/p>\n

\u201cMost homeowners don\u2019t know when it\u2019s time to call a deep-clean professional or they don\u2019t know the full breadth of household places and spaces Stanley Steemer cleans,\u201d Beck says. \u201cSo, we took that as a challenge, personifying the brand via the only expert you call when you need it deep cleaned right.\u201d<\/p>\n

We close with a dusty sight gag that makes all the dirty work worthwhile:<\/p>\n

https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/10\/Meet-The-Steemer-30.mp4<\/a><\/video><\/div>\n

Read the full story HERE<\/strong><\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

He’s here to clean up your mess, filthy people by\u00a0David Gianatasio We open on the scene of the grime. Some nervous teens, their faces, hands and clothes smeared with red, stand in a similarly stained…<\/p>\n","protected":false},"author":2,"featured_media":29825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,256],"tags":[262,271,274,1506,2052,4898,4899,28,209,248,249,255,257,258,261],"class_list":["post-29824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-butter","tag-commercials","tag-music-and-sound","tag-post-production-2","tag-andrew-sherman","tag-brand","tag-scored-by-butter","tag-stanley-steemer","tag-music","tag-agency","tag-ad","tag-advertising","tag-butter","tag-butter-music-sound","tag-butter-music-and-sound","tag-commercial"],"yoast_head":"\nScored by Butter's Andrew Sherman: Meet the Mustachioed Manifestation of Stanley Steemer's Brand - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Scored by Butter's 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