{"id":29813,"date":"2025-10-01T12:34:26","date_gmt":"2025-10-01T19:34:26","guid":{"rendered":"https:\/\/presskitchen.com\/?p=29813"},"modified":"2026-01-30T10:39:00","modified_gmt":"2026-01-30T10:39:00","slug":"edited-by-william-town-at-modern-post-gaps-newest-celeb-ambassadors-are-gwyneth-paltrow-and-daughter-apple-martin-2","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/edited-by-william-town-at-modern-post-gaps-newest-celeb-ambassadors-are-gwyneth-paltrow-and-daughter-apple-martin-2\/","title":{"rendered":"Edited by William Town at Modern Post: Gap’s Newest Celeb Ambassadors Are Gwyneth Paltrow and Daughter Apple Martin"},"content":{"rendered":"

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The retailer continues its strategy of blending nostalgia with modernity<\/h1>\n

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By\u00a0Brittaney Kiefer<\/a><\/div>\n<\/div>\n<\/div>\n
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Gap<\/a>\u00a0has revealed its new celebrity brand ambassadors, and it\u2019s a family affair: Gwyneth Paltrow and her daughter, Apple Martin.<\/p>\n

The mother-daughter duo star in GapStudio\u2019s fall\/winter campaign, modeling a new collection that\u2019s inspired by 1960s futurism and 1990s downtown New York fashion icons like Paltrow, Grace Jones, Tina Turner, Carolyn Bessette-Kennedy, and Sofia Coppola.<\/p>\n

In Gap\u2019s film, Paltrow and Martin reflect on their relationship, unique styles, and sharing clothes<\/a>.<\/strong><\/span><\/p>\n

Photographer Mario Sorrenti shot the ads, with creative direction by Zac Posen, executive vice president and creative director of Gap Inc. The spot was edited by Modern Post’s William Town.<\/p>\n

\u201cGap has always been known for campaigns that bridge generations and shape culture,\u201d Mark Breitbard, president and CEO of Gap brand, said in a statement. \u201cFrom our iconic \u201990s ads to today, we\u2019ve celebrated original talent\u2014both accomplished and emerging\u2014to inspire self-expression. Partnering with Gwyneth and Apple continues that legacy, offering a fresh perspective on timeless design.\u201d<\/p>\n

Posen added that the pair demonstrates \u201chow clothing moves through time, borrowed, reinterpreted, and made personal.\u201d<\/p>\n

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Paltrow and Martin are the latest in a line of high-profile advertising stars who are helping to reinvigorate Gap\u2019s brand.<\/p>\n

Last month, the retailer\u00a0enlisted global girl group Katseye<\/a> for its viral fall campaign. [Also edited at Modern Post by editors William Town and Sofia Kerpan.<\/p>\n

Parker Posey, another 1990s icon, featured in\u00a0Gap\u2019s spring 2025 ad<\/a>.<\/p>\n

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The brand has also worked with Gen Z stars including Troye Sivan<\/a>\u00a0and\u00a0Tyla<\/a>, while refreshing its famous dance commercials to evoke nostalgia with a modern edge.<\/div>\n<\/div>\n

Gap\u2019s\u00a0marketing revamp<\/a>\u00a0began with the arrival of former Mattel exec Richard Dickson as CEO of parent company Gap Inc. in 2023. Posen and chief marketing officer Fabiola Torres joined in 2024.<\/p>\n

The company\u00a0reported flat second-quarter sales<\/a>, up to $3.73 billion from $3.72 billion a year earlier, and said it expected President Donald Trump\u2019s tariffs to cost it between $150 million and $175 million this year.<\/p>\n

Read the full story HERE<\/strong><\/a>.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The retailer continues its strategy of blending nostalgia with modernity By\u00a0Brittaney Kiefer Gap\u00a0has revealed its new celebrity brand ambassadors, and it\u2019s a family affair: Gwyneth Paltrow and her daughter, Apple Martin. The mother-daughter duo star…<\/p>\n","protected":false},"author":2,"featured_media":29814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,294],"tags":[4894,4895,248,249,259,261,262,263,272,274,293,4345,4549,4892,4893],"class_list":["post-29813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-modern-post","tag-gap","tag-gwyneth-paltrow","tag-ad","tag-advertising","tag-campaign","tag-commercial","tag-commercials","tag-creativity","tag-new-york","tag-post-production-2","tag-modern-post","tag-william-town","tag-editor-william-town","tag-apple-martin","tag-celeb-ambassadors"],"yoast_head":"\nEdited by William Town at Modern Post: Gap's Newest Celeb Ambassadors Are Gwyneth Paltrow and Daughter Apple Martin - Press Kitchen<\/title>\n<meta name=\"description\" content=\"William TownEdited by William Town at Modern Post: Gap's Newest Celeb 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