{"id":28231,"date":"2025-06-17T17:31:47","date_gmt":"2025-06-18T00:31:47","guid":{"rendered":"https:\/\/presskitchen.com\/?p=28231"},"modified":"2026-01-30T10:47:33","modified_gmt":"2026-01-30T10:47:33","slug":"butter-in-adage-clash-of-clans-haaland-payback-time-wins-sport-entertainment-grand-prix","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/butter-in-adage-clash-of-clans-haaland-payback-time-wins-sport-entertainment-grand-prix\/","title":{"rendered":"BUTTER in AdAge: Clash of Clans\u2019 \u2018Haaland Payback Time\u2019 wins Sport Entertainment Grand Prix"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-28155 size-full\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-3.45.27-PM.png\" alt=\"\" width=\"332\" height=\"120\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-3.45.27-PM.png 332w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-3.45.27-PM-300x108.png 300w\" sizes=\"(max-width: 332px) 100vw, 332px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28232\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/C472J5QVJBGQLLGVILYPCDPKBQ.avif\" alt=\"\" width=\"1600\" height=\"899\" \/><\/p>\n<p><em><strong><span class=\"c-media-item__caption\">Soccer star and noted gamer Erling Haaland became a character in the Clash of Clans video game.\u00a0<\/span><span class=\"c-media-item__credit\">(Oglivy) <\/span><\/strong><\/em><\/p>\n<p><em><strong><span class=\"c-media-item__credit\">[Clash of Clans\u2019 \u201cHaaland Payback Time\u201d was scored by BUTTER Music and Sound out of\u00a0 David New York.]<\/span><\/strong><\/em><\/p>\n<div class=\"u-flex u-flex-col u-items-start u-text-center md:u-space-y-0 md:u-flex-row md:u-space-x-2\">\n<div class=\"u-flex u-items-center u-space-x-2\">\n<div class=\"u-flex u-items-center u-gap-2 u-rounded-full u-font-secondary\">\n<div class=\"u-flex u-space-x-1 u-whitespace-nowrap u-text-xs\">\n<div class=\"u-font-normal\">By: Jon Springer<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<article class=\"b-article-body\">\n<p class=\"c-paragraph u-text-lg\">The most accomplished sports stars are frequently also the most hated, as is the case with Erling Haaland, the ornery Manchester City attacker whose goals leave opposing teams defeated, and their supporters heartbroken and thirsty for revenge.<\/p>\n<p class=\"c-paragraph u-text-lg\">And while it\u2019s difficult to beat Haaland on the pitch, a campaign gave fans a chance to do so in the gaming world, where Haaland also happens to be a high-scoring Clash of Clans player.<\/p>\n<p class=\"c-paragraph u-text-lg\"><a title=\"https:\/\/adage.com\/events-awards\/cannes-lions\/aa-cannes-lions-2025-see-grand-prix-winners\/\" href=\"https:\/\/adage.com\/events-awards\/cannes-lions\/aa-cannes-lions-2025-see-grand-prix-winners\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><b>See all of the Grand Prix winners here<\/b><\/i><\/a><\/p>\n<p class=\"c-paragraph u-text-lg\">Clash of Clans\u2019 \u201cHaaland Payback Time\u201d from David New York was named the recipient of the Grand Prix in the Entertainment for Sport competition Tuesday at the Cannes Lions International Festival of Creativity. <a title=\"https:\/\/davidtheagency.com\/works\/en\/haaland-2\" href=\"https:\/\/davidtheagency.com\/works\/en\/haaland-2\" target=\"_blank\" rel=\"noopener\">\u201cPayback Time\u201d cast Haaland<\/a>\u00a0as the first-ever real-life person depicted in Clash of Clans\u2014then sent his haters free to attack the village and steal the resources Haaland spent a decade building and accumulating.<\/p>\n<p class=\"c-paragraph u-text-lg\">The campaign gleefully indulged sport fan vengeance, advertising around stadiums and cities with the most Haaland haters\u2014like Manchester, Munich, London and Milan\u2014with billboards reading \u201cYour turn to crush his defense\u201d and \u201cHe stormed your field. Now light up his base.\u201d David also recruited opposing players (victimized goalies and former holders of records Haaland has broken) to testify in the revenge plot.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28233\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/HAVRMXSPWFGBZOL6VHAGIEQY2Y.avif\" alt=\"\" width=\"1440\" height=\"810\" \/><\/p>\n<p>In all, 34 million players attacked Haaland\u2019s village, and new users were up by 150%.<\/p>\n<p>Read the full story <a href=\"https:\/\/adage.com\/events-awards\/cannes-lions\/aa-clash-of-clans-haaland-payback-time-sport-entertainment\/\"><strong>HERE<\/strong><\/a>.<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Soccer star and noted gamer Erling Haaland became a character in the Clash of Clans video game.\u00a0(Oglivy) [Clash of Clans\u2019 \u201cHaaland Payback Time\u201d was scored by BUTTER Music and Sound out of\u00a0 David New York.]&#8230;<\/p>\n","protected":false},"author":2,"featured_media":28232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,256],"tags":[261,262,319,361,1474,4818,4819,248,249,257,258,259],"class_list":["post-28231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-butter","tag-commercial","tag-commercials","tag-adage","tag-cannes-lions","tag-clash-of-clans","tag-haaland-payback-time","tag-sport-entertainment-grand-prix","tag-ad","tag-advertising","tag-butter-music-sound","tag-butter-music-and-sound","tag-campaign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BUTTER in AdAge: Clash of Clans\u2019 \u2018Haaland Payback Time\u2019 wins Sport Entertainment Grand Prix - Press Kitchen<\/title>\n<meta name=\"description\" content=\"BUTTER in 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