{"id":28223,"date":"2025-06-17T10:18:12","date_gmt":"2025-06-17T17:18:12","guid":{"rendered":"https:\/\/presskitchen.com\/?p=28223"},"modified":"2026-01-28T13:10:11","modified_gmt":"2026-01-28T13:10:11","slug":"giant-spoon-in-muse-ai-gets-not-so-real-to-hype-rituals-supplements","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/giant-spoon-in-muse-ai-gets-not-so-real-to-hype-rituals-supplements\/","title":{"rendered":"Giant Spoon in Muse: AI Gets Not So Real to Hype Ritual&#8217;s Supplements"},"content":{"rendered":"<h2 class=\"article-subheader mb-5 text-[20px] md:text-[28px] font-medium font-karla text-museBlack\"><img decoding=\"async\" class=\"aligncenter wp-image-28227 size-full\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-17-at-10.17.04-AM.png\" alt=\"\" width=\"478\" height=\"142\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-17-at-10.17.04-AM.png 478w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-17-at-10.17.04-AM-300x89.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-17-at-10.17.04-AM-350x104.png 350w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/><\/h2>\n<h2 class=\"article-subheader mb-5 text-[20px] md:text-[28px] font-medium font-karla text-museBlack\"><strong>Giant Spoon used Google&#8217;s Veo 3 AI video generation platform<\/strong><\/h2>\n<p><iframe title=\"In a World Full of Fakes, Ritual Gets Real with AI\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/O901JWKEEZg?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<section id=\"content\" class=\"content-wrapper\" role=\"main\">\n<div class=\"wrapper mx-auto max-w-[1210px] \">\n<div id=\"article-body\" class=\"flex flex-row flex-wrap w-full md:flex-nowrap\">\n<div id=\"article-content\" class=\"text-[14px] font-karla text-museBlack leading-[24px] mt-5 px-5 w-full md:w-[70%]\">\n<div class=\"flex justify-between w-full article-meta mb-7\">\n<div id=\"article-publishing-details\" class=\"flex flex-col justify-between\">\n<div class=\"text-museRoyalBlue font-base font-volkhov\"><span class=\"italic\">by<\/span>\u00a0<span class=\"font-bold text-[18px]\"><a class=\"!text-museRoyalBlue\" href=\"https:\/\/musebyclios.com\/author_profile\/amy-corr\/\">Amy Corr<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<p>The only thing artificial about Ritual supplements is its ad campaign, created with the use of Google\u2019s newly-launched Veo 3 AI video generation platform.<\/p>\n<p>There\u2019s no hiding the fakery in this :45 from Giant Spoon. In fact, they lead with it. \u201cI\u2019m not real,\u201d says a mom holding her twins in the kitchen.<\/p>\n<p>Soon, more fake moms appear, saying things like \u201cpregnancy was the best nine months of my life. \u201d They jump in a ball pit full of used diapers.<\/p>\n<p>It\u2019s all so obvious faux.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28224\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-16-at-3.52.37-PM.png\" alt=\"\" width=\"1558\" height=\"770\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-16-at-3.52.37-PM.png 1558w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-16-at-3.52.37-PM-300x148.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-16-at-3.52.37-PM-1024x506.png 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-16-at-3.52.37-PM-768x380.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-16-at-3.52.37-PM-1536x759.png 1536w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-16-at-3.52.37-PM-350x173.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-16-at-3.52.37-PM-600x297.png 600w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-16-at-3.52.37-PM-uai-900x445.png 900w\" sizes=\"(max-width: 1558px) 100vw, 1558px\" \/><\/p>\n<p>What\u2019s real, we\u2019re told, are Ritual\u2019s research and traceable ingredients. Rather than blur the lines between what\u2019s real and what\u2019s questionable, the team created (more or less) lifelike avatars to illustrate a real message. Are honest fake people the next big thing?<\/p>\n<p>Giant Spoon developed and produced the ad\u2014in just 24 hours!\u2014using Google Veo 3.<\/p>\n<p>The work builds on Ritual\u2019s\u00a0<a title=\"\" href=\"https:\/\/www.youtube.com\/watch?v=SjU2EcZx94E\">\u201cTrace Like a Mother\u201d<\/a>\u00a0initiative from last year. That effort featured a mom who obsessively researched anything and everything that went into her body \u2026 except for Ritual, of course.<\/p>\n<div class=\"article-tags\">\n<div class=\"wrapper max-w-[1210px] border-y-[1px] border-museCherryRed mx-[-20px] py-10 my-9\">\n<div class=\"flex flex-row items-center justify-start w-full gap-5 mx-5 \"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div id=\"hs-web-interactives-floating-container\">\n<div id=\"hs-web-interactives-floating-bottom-right-anchor\" class=\"go2417249464 go3967842156\">Read the full article <a href=\"https:\/\/musebyclios.com\/health\/ai-gets-far-from-real-to-hype-rituals-supplements\/\"><strong>HERE<\/strong><\/a>.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Giant Spoon used Google&#8217;s Veo 3 AI video generation platform https:\/\/youtu.be\/O901JWKEEZg?si=edQNB7gUUFdTx8Rb by\u00a0Amy Corr The only thing artificial about Ritual supplements is its ad campaign, created with the use of Google\u2019s newly-launched Veo 3 AI video&#8230;<\/p>\n","protected":false},"author":2,"featured_media":28224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,4781],"tags":[4558,4813,4814,210,248,249,259,260,261,262,263,2307],"class_list":["post-28223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-giant-spoon","tag-giant-spoon","tag-not-real","tag-ritual-supplements","tag-creative","tag-ad","tag-advertising","tag-campaign","tag-comedy","tag-commercial","tag-commercials","tag-creativity","tag-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Giant Spoon in Muse: AI Gets Not So Real to Hype Ritual&#039;s Supplements - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Giant Spoon article n Muse discusses how AI Gets 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