{"id":28217,"date":"2025-06-16T10:40:37","date_gmt":"2025-06-16T17:40:37","guid":{"rendered":"https:\/\/presskitchen.com\/?p=28217"},"modified":"2026-01-28T13:12:42","modified_gmt":"2026-01-28T13:12:42","slug":"honor-society-in-campaign-armed-with-flowers-and-fashion-zyrtec-makes-its-mark-on-allergy-season","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/honor-society-in-campaign-armed-with-flowers-and-fashion-zyrtec-makes-its-mark-on-allergy-season\/","title":{"rendered":"Honor Society in Campaign: Armed with flowers and fashion, Zyrtec makes its mark on allergy season"},"content":{"rendered":"

\"\"<\/p>\n

\n

Zyrtec unveiled its debut fashion collaboration with designer Tyler McGillivary: the Bloomcore Collection, with content from Honor Society.<\/strong><\/p>\n

by Jack O’Brien<\/span>\u00a0May 16 2025<\/span><\/p>\n

\"\"<\/p>\n

Instead of fighting fire with fire, Zyrtec is fighting allergy season with flowers and fashion.<\/p>\n

The Kenvue allergy brand has rolled out a 360-campaign leaning into cultural and design elements inspired by spring blooms.<\/p>\n

The effort began with a partnership with floral artist Lewis Miller. An in-person activation took place on May 7 at the Union Square subway station in New York, complete with Miller\u2019s Flower Flash pop up.<\/p>\n

https:\/\/www.instagram.com\/p\/DJ6_nwtR14o\/?utm_source=ig_web_copy_link<\/a><\/p>\n<\/header>\n

The activation was supported by giveaways to media, influencers and consumers as well as ad-buys with Outfront Media.<\/p>\n

It\u2019s estimated that the Flower Flash resulted in 3,000 branded floral giveaways gifted and reached more than 72,000 commuters throughout the day with more than 130 social placements.<\/p>\n

\"\"<\/p>\n

Read the full article HERE<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zyrtec unveiled its debut fashion collaboration with designer Tyler McGillivary: the Bloomcore Collection, with content from Honor Society. by Jack O’Brien\u00a0May 16 2025 Instead of fighting fire with fire, Zyrtec is fighting allergy season with…<\/p>\n","protected":false},"author":2,"featured_media":28219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,211,419],"tags":[359,578,913,4810,4811,4812],"class_list":["post-28217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-fresh-news","category-honor-society","tag-campaign-magazine","tag-honor-society","tag-fashion","tag-allergy-season","tag-flowers","tag-zyrtec"],"yoast_head":"\nHonor Society in Campaign: Armed with flowers and fashion, Zyrtec makes its mark on allergy season - Press Kitchen<\/title>\n<meta name=\"description\" content=\"Honor Society commercial production in 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