{"id":28210,"date":"2025-06-09T08:52:34","date_gmt":"2025-06-09T15:52:34","guid":{"rendered":"https:\/\/presskitchen.com\/?p=28210"},"modified":"2026-01-30T06:22:37","modified_gmt":"2026-01-30T06:22:37","slug":"in-adage-liquid-i-v-out-of-zambezi-in-11-creative-campaigns-to-know-about-today","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/in-adage-liquid-i-v-out-of-zambezi-in-11-creative-campaigns-to-know-about-today\/","title":{"rendered":"In AdAge: Liquid I.V. Out of Zambezi Chosen For 11 Creative Campaigns to Know About Today"},"content":{"rendered":"<div class=\"vp-video-wrapper transparent content-area-sibling-enabled\" data-content-area-sibling-eligible=\"\" aria-hidden=\"true\">\n<div class=\"vp-video\">\n<div class=\"vp-telecine invisible\"><video preload=\"none\" tabindex=\"-1\" crossorigin=\"anonymous\" playsinline=\"\" style=\"\" src=\"blob:https:\/\/player.vimeo.com\/41419aa6-e899-44e5-80e4-62c53e18c3e8\"><track kind=\"subtitles\" src=\"https:\/\/captions.vimeo.com\/captions\/235384649.vtt?expires=1769757706&amp;sig=fa6da738e9b74de67580288baf3af3bd2daa8d7f\" id=\"telecine-track-235384649\" srclang=\"en-x-autogen\" label=\"English (auto-generated)\"><\/video><\/div><\/div>\n<div class=\"vp-preview VideoThumbnail_module_videoThumbnail__836d3344\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2023690072-aa9b370f342722b5d1a941b3e1ba68f4be05dedd1f3225459cf57d4a205ef1ea-d?mw=1200&amp;mh=675\" style=\"background-image: url(&quot;https:\/\/i.vimeocdn.com\/video\/2023690072-aa9b370f342722b5d1a941b3e1ba68f4be05dedd1f3225459cf57d4a205ef1ea-d?mw=1200&amp;mh=675&quot;);\"><\/div>\n<\/div>\n<h2 class=\"u-text-2xl u-leading-tight u-tracking-normal u-font-primary u-text-black u-font-semibold u-text-left\">Liquid I.V.<\/h2>\n<p><iframe title=\"Liquid I.V.\" src=\"https:\/\/player.vimeo.com\/video\/1090731822?dnt=1&amp;app_id=122963\" width=\"840\" height=\"473\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p class=\"c-paragraph u-text-lg\">The electrolyte drink brand took over Times Square with an \u201cI.V. O\u2019CLOCK\u201d activation, turning 4 p.m.\u2014the infamous afternoon slump\u2014into a hydration wake-up call. Produced by agency Zambezi, the campaign featured a full Times Square screen takeover, dramatic \u201cerror\u201d messages and 50 delivery robots distributing Liquid I.V. samples and reusable bottles\u2014all promoting the brand\u2019s Hydration Multiplier as the go-to solution for faster, smarter hydration.<\/p>\n<div class=\"c-video__frame\">\n<div class=\"c-video video-container\" data-testid=\"video-container\">\n<div class=\"powa-shadow\">\n<div id=\"powa-4c312088-ff16-4c70-908e-051b63131b29\" class=\"powa powa-processed\" tabindex=\"0\" data-org=\"crain\" data-env=\"prod\" data-uuid=\"4c312088-ff16-4c70-908e-051b63131b29\" data-aspect-ratio=\"0.5625\" data-api=\"prod\" data-powa-index=\"2\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28212\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-09-at-11.44.45-AM.png\" alt=\"\" width=\"1946\" height=\"1020\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-09-at-11.44.45-AM.png 1946w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-09-at-11.44.45-AM-300x157.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-09-at-11.44.45-AM-1024x537.png 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-09-at-11.44.45-AM-768x403.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-09-at-11.44.45-AM-1536x805.png 1536w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-09-at-11.44.45-AM-350x183.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-09-at-11.44.45-AM-600x314.png 600w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/06\/Screen-Shot-2025-06-09-at-11.44.45-AM-uai-900x472.png 900w\" sizes=\"(max-width: 1946px) 100vw, 1946px\" \/><\/p>\n<div class=\"powa-sub\">Read the full story <a href=\"https:\/\/adage.com\/creativity\/campaigns-commercials\/aa-creative-ads-today-aperol-cheetos-kfc-manscaped-mischief\/ Message Amanda Drum, Skylar Davis\"><strong>HERE<\/strong><\/a>.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Liquid I.V. The electrolyte drink brand took over Times Square with an \u201cI.V. O\u2019CLOCK\u201d activation, turning 4 p.m.\u2014the infamous afternoon slump\u2014into a hydration wake-up call. Produced by agency Zambezi, the campaign featured a full Times&#8230;<\/p>\n","protected":false},"author":2,"featured_media":28212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,211,4333],"tags":[4807,4808,4809,248,249,259,261,263,319,1345,2570,4114,4806],"class_list":["post-28210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-fresh-news","category-zambezi","tag-i-v-oclock","tag-liquid-i-v","tag-silver-lion-in-promotion-and-activation","tag-ad","tag-advertising","tag-campaign","tag-commercial","tag-creativity","tag-adage","tag-technology","tag-times-square","tag-zambezi","tag-11-creative-campaigns-to-know-about-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In AdAge: Liquid I.V. 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