{"id":28180,"date":"2025-05-28T17:19:47","date_gmt":"2025-05-29T00:19:47","guid":{"rendered":"https:\/\/presskitchen.com\/?p=28180"},"modified":"2026-01-28T09:50:01","modified_gmt":"2026-01-28T09:50:01","slug":"ueg-press-jb-smoove-launches-ad-agency-the-first-darrin-in-partnership-with-united-entertainment-group","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/ueg-press-jb-smoove-launches-ad-agency-the-first-darrin-in-partnership-with-united-entertainment-group\/","title":{"rendered":"UEG Press: JB Smoove Launches Ad Agency The First Darrin In Partnership With United Entertainment Group"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter  wp-image-28184\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-28-at-5.20.36-PM.png\" alt=\"\" width=\"275\" height=\"73\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-28-at-5.20.36-PM.png 444w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-28-at-5.20.36-PM-300x80.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-28-at-5.20.36-PM-350x93.png 350w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/><\/p>\n<p>&nbsp;<\/p>\n<div class=\"single-featured\">\n<div class=\"blur-container\">\n<div class=\"blur-start\">\n<div class=\"post-content cf entry-content content-spacious\">\n<p><b class=\"location-adj\">NEW YORK &#8212;<\/b>Emmy Award-winning comedian and actor JB Smoove is stepping into the advertising world with the launch of a comedy-focused ad agency, The First Darrin, in partnership with United Entertainment Group (UEG), a leading global entertainment, sports, and lifestyle marketing agency.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28182\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-28-at-5.15.21-PM.png\" alt=\"\" width=\"594\" height=\"400\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-28-at-5.15.21-PM.png 594w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-28-at-5.15.21-PM-300x202.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-28-at-5.15.21-PM-350x236.png 350w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/p>\n<p>Known for his iconic roles on HBO\u2019s\u00a0<em>Curb Your Enthusiasm<\/em>, as a writer for\u00a0<em>Saturday Night Live<\/em>, and for his unmistakable comedic style, Smoove has started an agency which aims to deliver culturally rich and humor-forward content that connects brands with diverse audiences in fresh and unexpected ways. The First Darrin will operate as a stand-alone creative agency and serve as a content lab for both Smoove\u2019s personal projects and brand partners.<\/p>\n<p>\u201cComedy is a universal language\u2014and great advertising needs to speak to people,\u201d said Smoove, founder of The First Darrin. \u201cThis agency is about delivering ideas that are smart, funny, and rooted in culture. I\u2019ve always loved storytelling, and this is another way to tell stories that make people feel something.\u201d<\/p>\n<p>The First Darrin\u2019s offerings will include creative development, writing, production, talent collaborations, and branded content\u2013built on Smoove\u2019s unique voice and deep understanding of comedy and culture.<\/p>\n<p><strong>\u201cJB is a true creative force,\u201d said Jarrod Moses, founder and CEO of United Entertainment Group. \u201cThe First Darrin brings something new and needed to the agency world: culturally intelligent humor and authentic storytelling. We\u2019re thrilled to be building this with him.\u201d<\/strong><\/p>\n<p>Smoove will be supported by the creative and strategic infrastructure of UEG while leading the vision and direction of The First Darrin. The agency will be based in New York and is already in discussions with several top-tier brands.<\/p>\n<p>Smoove\u2019s alluded to Emmy win came in 2021 as Outstanding Actor in a Short-Form Comedy or Drama Series for his performance as Chief Billy Bills in\u00a0<em>Mapleworth Murders<\/em>. He also garnered a SAG Award nomination in 2018 as part of the comedy series ensemble on\u00a0<em>Curb Your Enthusiasm<\/em>. And Smoove won a Writers Guild Award in 2007 for his work on\u00a0<em>Saturday Night Live<\/em>.<\/p>\n<p>Part of the DJE Holdings Network. UEG creates breakthrough marketing with the people, properties, and platforms that shape culture, and has been recognized with industry awards including Cannes Lions, Clios, The One Show and Tellys. Founded in 2007, UEG is headquartered in New York with offices in Los Angeles, Chicago, Miami, Dallas, London, Hamburg, Sydney, and Tokyo and works with Fortune 500 companies, celebrities, athletes, and leading media properties. UEG\u2019s celebrity count includes Jay Z, Mark Wahlberg, Queen Latifa, Paris Hilton, Kevin Hart, Lady Gaga, Pharrell Williams and Drew Barrymore.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"the-post s-post-large\">\n<article id=\"post-262037\" class=\"post-262037 article type-article status-publish has-post-thumbnail news_article_type-news news_tags-jb-smoove news_tags-the-first-darrin news_tags-united-entertainment-group\">\n<div class=\"blur-container\">\n<div class=\"blur-start\">\n<div class=\"post-content-wrap\">\n<div id=\"apple\" class=\"post-content cf entry-content content-spacious\">\n<div class=\"contact-deatils-divs\">\n<div id=\"spw-contact-info-new\">\n<div id=\"spw-contact-info-new\">Read the full article <a href=\"https:\/\/www.shootonline.com\/article\/jb-smoove-launches-ad-agency-the-first-darrin-in-partnership-with-united-entertainment-group\/\"><strong>HERE<\/strong><\/a>.<\/div>\n<\/div>\n<\/div>\n<div class=\"tag-headline\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; NEW YORK &#8211;Emmy Award-winning comedian and actor JB Smoove is stepping into the advertising world with the launch of a comedy-focused ad agency, The First Darrin, in partnership with United Entertainment Group (UEG), a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":28182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,4779],"tags":[4778,4780,4793,4794,210,248,249,259,261,262,263,272,3103,4676],"class_list":["post-28180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","category-ueg","tag-jb-smoove","tag-united-entertainment-group","tag-partnership","tag-the-first-darrin","tag-creative","tag-ad","tag-advertising","tag-campaign","tag-commercial","tag-commercials","tag-creativity","tag-new-york","tag-ad-agency","tag-ueg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UEG Press: JB Smoove Launches Ad Agency The First Darrin In Partnership With United Entertainment Group - Press Kitchen<\/title>\n<meta name=\"description\" content=\"JB Smoove Launches Ad 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