{"id":28169,"date":"2025-05-23T13:01:01","date_gmt":"2025-05-23T20:01:01","guid":{"rendered":"https:\/\/presskitchen.com\/?p=28169"},"modified":"2026-01-28T13:14:14","modified_gmt":"2026-01-28T13:14:14","slug":"via-ad-age-lpl-financial-zambezi-and-anna-kendrick-show-consumers-where-the-grass-is-greener","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/via-ad-age-lpl-financial-zambezi-and-anna-kendrick-show-consumers-where-the-grass-is-greener\/","title":{"rendered":"Via Ad Age: LPL Financial, Zambezi and Anna Kendrick show Consumers Where the Grass is Greener"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-28155 size-full\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-3.45.27-PM.png\" alt=\"\" width=\"332\" height=\"120\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-3.45.27-PM.png 332w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-19-at-3.45.27-PM-300x108.png 300w\" sizes=\"(max-width: 332px) 100vw, 332px\" \/><\/p>\n<p><iframe title=\"What if You Could? Have Greener Grass on Your Side | LPL Financial :60\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/tEbeOwISWEM?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"c-paragraph\">Anna Kendrick lugs an impressive load of turf through a cityscape as a metaphor for the greener grass available to LPL Financial investors in agency Zambezi\u2019s first work for the brand\u2014LPL\u2019s first integrated campaign ever to target consumers directly.<\/p>\n<p class=\"c-paragraph\">Along the way, the actress asks a series of questions beginning with \u201cWhat if you could&#8230;\u201d to emphasize the range and flexibility of the company\u2019s offerings\u2014helping people realize their dreams.<\/p>\n<p class=\"c-paragraph\">\u201cWe\u2019re stepping into the spotlight to embrace the same ambition of our founders,\u201d said Christa Carone, chief marketing and communications officer at LPL Financial. \u201cFor a company that operates in service of helping people realize their dreams, we believe the only question really should be, \u2018What if you could?\u2019 It\u2019s through this innovative spirit that LPL is taking ownership of its market position, amplifying our brand presence to align with the firm\u2019s growing scale and success.\u201d<\/p>\n<p class=\"c-paragraph\">Director Tucker Bliss of Reset and cinematographer Rodrigo Prieto (\u201cThe Wolf of Wall Street,\u201d \u201cArgo\u201d) bring a cinematic feel to the spot, with the lofty visuals brought down to earth through Kendrick\u2019s easy charm.The spot will air during the PGA Championship and on CNBC and local cable, with linear, digital, audio, social, OOH, print and search kicking off across business, sports and lifestyle outlets nationally. Ads will extend to Fast Company, Axios and Vox podcasts and Wall Street Journal, Forbes and Fast Company homepage takeovers. Media was handled by Scale by Zambezi.<\/p>\n<p><iframe title=\"What if You Could? Behind the Scenes with Anna Kendrick and LPL\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/QKxfVgII7q8?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The spot will air during the PGA Championship and on CNBC and local cable, with linear, digital, audio, social, OOH, print and search kicking off across business, sports and lifestyle outlets nationally. Ads will extend to Fast Company, Axios and Vox podcasts and Wall Street Journal, Forbes and Fast Company homepage takeovers. Media was handled by Scale by Zambezi.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28171\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/WW7RYDHORFASPJ26UWGUQQ3XV4.jpg.avif\" alt=\"\" width=\"1440\" height=\"763\" \/><\/p>\n<p class=\"c-paragraph\">\u201cWe aimed to create something engaging, memorable\u2014even poetic\u2014to invigorate the financial category and show that these institutions can be interesting, culturally relevant, and connect with people in more meaningful ways,\u201d Gavin Lester, Zambezi\u2019s chief creative officer, said of the hero spot. \u201c\u2018The grass is always greener on the other side\u2019 might be a well-known clich\u00e9, but we refreshed the metaphor by pushing it to preposterous lengths. In doing so, we gave the sentiment new life, demonstrating that even a well-worn metaphor can be reborn.\u201d<\/p>\n<div class=\"u-flex u-flex-col u-flex-wrap\">\n<div class=\"u-flex u-flex-col u-flex-wrap u-justify-between u-border-b u-border-accent-border\">\n<p>Read the full article <a href=\"https:\/\/adage.com\/creativity\/work\/aa-lpl-what-if-you-could\/\"><strong>HERE<\/strong><\/a><\/p>\n<div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Anna Kendrick lugs an impressive load of turf through a cityscape as a metaphor for the greener grass available to LPL Financial investors in agency Zambezi\u2019s first work for the brand\u2014LPL\u2019s first integrated campaign ever&#8230;<\/p>\n","protected":false},"author":2,"featured_media":28178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[4114,4790,4791,4792,249],"class_list":["post-28169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","tag-zambezi","tag-anna-kendrick","tag-lpl-financial","tag-lpl-financial-and-anna-kendrick-show-consumers-where-the-grass-is-greener","tag-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Via Ad Age: LPL Financial, Zambezi and Anna Kendrick show Consumers Where the Grass is Greener - Press Kitchen<\/title>\n<meta name=\"description\" content=\"LPL Financial teams up with actress Anna Kendrick in new &quot;What If You Could&quot; campaign by advertising agency Zambezi.\" \/>\n<meta name=\"robots\" content=\"index, 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