{"id":28116,"date":"2025-05-09T12:49:44","date_gmt":"2025-05-09T19:49:44","guid":{"rendered":"https:\/\/presskitchen.com\/?p=28116"},"modified":"2026-01-30T06:32:38","modified_gmt":"2026-01-30T06:32:38","slug":"giant-spoon-in-adweek-autodesks-tony-hale-fronted-ad-claims-its-tech-is-so-good-even-god-can-take-time-off","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/giant-spoon-in-adweek-autodesks-tony-hale-fronted-ad-claims-its-tech-is-so-good-even-god-can-take-time-off\/","title":{"rendered":"Giant Spoon in Adweek: Autodesk&#8217;s Tony Hale-Fronted Ad Claims Its Tech Is So Good, Even God Can Take Time Off"},"content":{"rendered":"<h2><img decoding=\"async\" class=\"aligncenter wp-image-173874 size-full\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screenshot-2025-03-21-at-10.55.40-AM.png\" alt=\"\" width=\"208\" height=\"96\" \/><\/h2>\n<h2 class=\"text-center text-black\"><em>CMO Dara Treseder says the company&#8217;s creative pivot forms part of a new &#8216;branded house&#8217; strategy<\/em><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28117\" src=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-09-at-12.38.10-PM.png\" alt=\"\" width=\"1566\" height=\"878\" srcset=\"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-09-at-12.38.10-PM.png 1566w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-09-at-12.38.10-PM-300x168.png 300w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-09-at-12.38.10-PM-1024x574.png 1024w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-09-at-12.38.10-PM-768x431.png 768w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-09-at-12.38.10-PM-1536x861.png 1536w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-09-at-12.38.10-PM-350x196.png 350w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-09-at-12.38.10-PM-600x336.png 600w, https:\/\/demo.techsystintel.com\/press_kitchen_dev\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-09-at-12.38.10-PM-uai-900x505.png 900w\" sizes=\"(max-width: 1566px) 100vw, 1566px\" \/><\/p>\n<p><em><span class=\"mr-1\">Tony Hale plays God in Autodesk&#8217;s new campaign &#8220;Let There Be Anything.&#8221;<\/span><cite>Autodesk<\/cite><\/em><\/p>\n<div class=\"row mx-0 my-lg-5\">\n<div class=\"col-lg-10 col-md-12 p-0 debug-outline\">\n<div class=\"content adw-article-body\">\n<section class=\"section--rich-copy-story entry-content mt-2\" data-continue-reading-wrapper=\"\">\n<div class=\"aw-article-content\">\n<p>By Cydney Lee<\/p>\n<p>Thanks to <a href=\"https:\/\/www.adweek.com\/brand-marketing\/autodesk-star-wars-cmo-dara-treseder-pop-culture\/\" target=\"_blank\" rel=\"noopener\">Autodesk<\/a>, even God can take a vacation. At least, that\u2019s what the design and make software brand claims in its new campaign.<\/p>\n<p>The brand has enlisted Emmy-winning actor and comedian Tony Hale for\u00a0<a href=\"https:\/\/www.autodesk.com\/campaigns\/make-anything\/let-there-be-anything\" target=\"_blank\" rel=\"noopener\">\u201cLet There Be Anything,\u201d<\/a>\u00a0its new campaign celebrating the ingenuity of the people who design and make the world around us, and the technology that powers their work.<\/p>\n<p>Released with a 60-second ad, the spot sees Hale portraying God, traveling the world in awe of what Autodesk customers have designed and made, from buildings to bikes and beyond. The ad uses humor to draw parallels between divine creation and human innovation.<\/p>\n<p><iframe title=\"Let There Be Anything\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/6IB6Ob69oJM?feature=oembed&#038;width=840&#038;height=1000&#038;discover=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>According to Autodesk, the campaign marks the unveiling of one of its \u201cboldest brand transformations in its 43-year history.\u201d Riffing off an old quote from its former chief executive officer (CEO), Carol Bartz, who once said: \u201cIf it wasn\u2019t made by God, it was made by an Autodesk customer.\u201d<\/p>\n<p>The campaign is also the first creative work from its\u00a0<a href=\"https:\/\/adsknews.autodesk.com\/en\/pressrelease\/autodesk-signals-next-chapter-with-new-creative-agency-of-record\/\" target=\"_blank\" rel=\"noopener\">newly appointed creative agency of record, Giant Spoon<\/a>.<\/p>\n<p>\u201cLet There Be Anything\u201d will run on ABC and ESPN during the NBA Playoffs from round two through games one and two of the NBA Finals. It will debut on May 9 during the Denver Nuggets and Oklahoma City Thunder\u2019s third matchup.<\/p>\n<p>The ad will also air across Autodesk\u2019s digital channels, such as YouTube, LinkedIn, and Meta, along with a series of posts across its social media channels.<\/p>\n<h4 class=\"wp-block-heading\"><strong>A branded house<\/strong>\u00a0strategy<\/h4>\n<p>Autodesk houses more than 185 design and make products for customers across industries like architecture, engineering, product design, and entertainment.<\/p>\n<p>Since Treseder joined in 2022, the business has set a new standard for B2B marketing,\u00a0<a href=\"https:\/\/www.adweek.com\/brand-marketing\/autodesk-star-wars-cmo-dara-treseder-pop-culture\/\" target=\"_blank\" rel=\"noopener\">leaning into pop culture and telling its brand story through IPs it is tied to<\/a>, including The Walking Dead and Star Wars. It\u2019s also been\u00a0<a href=\"https:\/\/www.adweek.com\/brand-marketing\/autodesk-star-wars-cmo-dara-treseder-pop-culture\/\" target=\"_blank\" rel=\"noopener\">unifying its brand identity by embracing creativity and culture<\/a> and creating emotional connections through its work.<\/p>\n<p>Now with \u201cLet There Be Anything,\u201d the CMO wants to bridge Autodesk\u2019s brand and product offerings, shifting it from a \u201chouse of brands to a branded house,\u201d chief marketing officer (CMO) Dara Treseder exclusively told ADWEEK.<\/p>\n<p>\u201cWhen you have a broad portfolio like we have, making sure that the parent brand is as strong as possible is critical,\u201d she said.<\/p>\n<div class=\"row justify-content-center\">\n<div class=\"col-12\">\n<section class=\"section section--teaser section--teaser_partners section--teaser_partners--horizontal px-0 py-4\">\n<div class=\"section--teaser_partner\">As Autodesk Taps Into Star Wars, CMO Dara Treseder Reveals Her Playbook for Connecting to Culture<\/div>\n<\/section>\n<\/div>\n<\/div>\n<p>Per Autodesk, more than 300 million professionals currently work in the design and make industries, a sector poised to reach $30 trillion in global value by 2027.<\/p>\n<p>Showing up during major sporting events like the NBA Playoffs has also become a part of Autodesk\u2019s strategy. Not only does Hale appear in the ad, but in-game fans and viewers can also spot him in attendance at tonight\u2019s game.<\/p>\n<p>The brand is also the\u00a0<a href=\"https:\/\/www.autodesk.com\/la28-games\" target=\"_blank\" rel=\"noopener\">official design and make platform<\/a>\u00a0for the 2028 Olympic and Paralympic Games in Los Angeles.<\/p>\n<p>\u201cOur audience over-indexes on sports, so part of the reason why we are launching during the NBA Playoffs is because that\u2019s where our target audience is,\u201d the exec said. \u201cSports is one of those things that unites all of us on a global level, so we\u2019re continuing to leverage telling our story [there].\u201d<\/p>\n<p>As Autodesk gains the attention of potential and current consumers, keeping its parent brand at the forefront is a priority.<\/p>\n<p>\u201cI hope in six months that when you\u2019re talking to people and you say \u2018Autodesk,\u2019 they immediately say, \u2018I know that company!&#8217;\u201d said Treseder. \u201cAnd that anyone, anywhere, who is trying to design and make anything, would instinctively turn to [us]. That is where we want to be.\u201d<\/p>\n<p>Read the full story <a href=\"https:\/\/www.adweek.com\/brand-marketing\/autodesks-tony-hale-fronted-ads-claim-its-tech-is-so-good-even-god-can-take-time-off\/\"><strong>HERE<\/strong><\/a>.<\/p>\n<\/div>\n<div class=\"postup-adweek-wall-section\">\n<div class=\"ad-div-m10-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist\" data-gtm-vis-polling-id465899_125=\"4796\">\n<div id=\"ad-div-m10-mobile\">\n<div class=\"htl-ad-wrapper\">\n<div class=\"htlad-m1_mobile\" data-unit=\"adweek\/brand-marketing\">\n<div id=\"htlad-7\" class=\"htl-ad\" data-unit=\"adweek\/brand-marketing\" data-lazy-pixels=\"350\" data-sizes=\"0x0:300x600|727x0:|850x0:|969x0:\" data-prebid=\"0x0:Adweek_M1_Mobile|727x0:|850x0:|969x0:\" data-refresh=\"viewable\" data-refresh-secs=\"30\" data-refresh-max=\"20\" data-targeting=\"{&quot;pos&quot;:[&quot;m1&quot;]}\">___<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"recommended mt-5 debug-outline \">\n<div class=\"author-bottom mt-4 pt-4 pb-4\">\n<div class=\"row mx-0 mb-3 debug-outline\">\n<div class=\"col-12 col-md-10 text-center text-md-left author-details debug-outline\">\n<p class=\"text-center text-md-left mb-0\">Cydney Lee is ADWEEK&#8217;s advertising news reporter based out of NYC. Prior to joining in Aug. 2024, she was editorial assistant at Billboard. Her work has also appeared in W Magazine, GRAMMY.com, Pigeons &amp; Planes, Vulture and more.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>CMO Dara Treseder says the company&#8217;s creative pivot forms part of a new &#8216;branded house&#8217; strategy Tony Hale plays God in Autodesk&#8217;s new campaign &#8220;Let There Be Anything.&#8221;Autodesk By Cydney Lee Thanks to Autodesk, even&#8230;<\/p>\n","protected":false},"author":2,"featured_media":28117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[299,4558,4768,4769,4770,32,210,248,249,259,260,261,262,263,297],"class_list":["post-28116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fresh-news","tag-adweek","tag-giant-spoon","tag-autodesk","tag-god-time-off","tag-tony-hale","tag-tech","tag-creative","tag-ad","tag-advertising","tag-campaign","tag-comedy","tag-commercial","tag-commercials","tag-creativity","tag-production-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Giant Spoon in Adweek: Autodesk&#039;s Tony Hale-Fronted Ad Claims Its Tech Is So Good, Even God Can Take Time Off - Press Kitchen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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