{"id":28102,"date":"2025-05-07T09:53:22","date_gmt":"2025-05-07T16:53:22","guid":{"rendered":"https:\/\/presskitchen.com\/?p=28102"},"modified":"2026-01-28T09:50:01","modified_gmt":"2026-01-28T09:50:01","slug":"standing-room-only-possible-makes-its-mark-as-the-mini-cannes","status":"publish","type":"post","link":"https:\/\/demo.techsystintel.com\/press_kitchen_dev\/standing-room-only-possible-makes-its-mark-as-the-mini-cannes\/","title":{"rendered":"Standing-Room Only: POSSIBLE Makes Its Mark as the Mini-Cannes"},"content":{"rendered":"

\"\"<\/p>\n

By: Rachel Jacobs<\/em><\/p>\n

This year\u2019s POSSIBLE Conference<\/a> at the Fontainebleau in Miami brought together over 5,000 attendees from across the advertising industry\u2014including brands, agencies, and ad tech companies. That\u2019s up from around 3,500 attendees in 2024. The event offered a pulse on where the industry is heading. For brands and agencies alike, it reinforced the need to stay nimble and experiment with emerging tech.\u00a0<\/span><\/p>\n

With the increase in size, it seemed organizers were slightly caught off guard, as some talks ended up standing room only with limited seats snatched up ahead of highly anticipated sessions.<\/span><\/p>\n

Notable speakers included businesswomen like Martha Stewart and Bobbi Brown, athletes such as Tara Woodhull and Flau\u2019jae Johnson, and influencers like Camila Coelho. The wide range of speakers truly reflects the wide range of speakers and attendees, catering to diverse interests.<\/span><\/p>\n

Some of my favorite sessions were \u201cTeaming Up as a Force for Good\u201d with NFL CMO Tim Ellis; \u201cThe Art of Thought Leadership: From Insight to Influence,\u201d which was packed\u2014people were even sitting on the ground\u2014to hear great tips on how any company can benefit from thought leadership; and \u201cBreaking the News \u2013 Reinventing Media & Marketing in a Story-Driven World,\u201d led by former TODAY Show host Katie Couric, which offered a really interesting look at how storytelling is changing the way we think about media and marketing.<\/span><\/p>\n

With international travel becoming more expensive and potentially more complicated due to visa requirements, it\u2019s possible that in the coming years, POSSIBLE could evolve into a ‘mini-Cannes’ on this side of the pond.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

By: Rachel Jacobs This year\u2019s POSSIBLE Conference at the Fontainebleau in Miami brought together over 5,000 attendees from across the advertising industry\u2014including brands, agencies, and ad tech companies. 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